About Lovely Bride Franchise
Lovely Bride is a bridal retail franchise that has been franchising since 2012, offering a curated shopping experience for modern brides seeking unique, fashion forward wedding dresses.
The brand carries a carefully selected collection of gowns from independent and emerging designers, setting it apart from traditional bridal chains that stock mainstream labels.
Lovely Bride stores create an intimate, appointment based atmosphere that makes dress shopping feel personal and special.
Lovely Bride Franchise Cost & Fees
Minimum Investment
$250K
Average Investment
$425K
Maximum Investment
$600K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $25,000 | One-time payment upon signing |
| Royalty Fee | 3% of Gross Revenues for the first year, 4% for the second year, then 5% of Gross Revenues of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of Gross Revenues | National brand fund |
| Total Investment Range | $250,000 – $600,000 | Includes build-out, inventory, working capital |
The investment range of $250K–$600K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (3% of Gross Revenues for the first year, 4% for the second year, then 5% of Gross Revenues) and marketing fee (1% of Gross Revenues) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $25,000 | $25,000 |
| Office Development, Construction and Leasehold Improvements | $25,000 | $165,000 |
| Furniture, Fixtures and Equipment | $40,000 | $140,000 |
| Signage (Interior and Exterior) | $5,000 | $10,000 |
| Computer and Software System | $3,500 | $8,000 |
| Opening Inventory | $115,000 | $150,000 |
| Rent Deposits | $5,000 | $30,000 |
| Utility Deposits | $500 | $1,000 |
| Insurance Deposits and Premiums | $2,000 | $4,500 |
| Pre-opening Travel Expense | $2,000 | $4,000 |
| Grand Opening Advertising | $5,000 | $15,000 |
| Professional Fees | $5,000 | $7,500 |
| Business Permits and Licenses | $500 | $3,000 |
| Printing, Stationery and Office Supplies | $1,500 | $7,000 |
| Additional Funds – 3 Months | $15,000 | $30,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of the then-current franchise fee, with a minimum of $12,500 (no charge for transfers to controlled entity or spouse/parent/child upon death/disability) |
| Renewal Fee | 25% of the then current franchise fee; subject to a $6,250 minimum |
| Technology Fee | Currently $0, may be $200 per month (up to 10% increase annually) in the future, plus $20 per additional email box/GB, and up to $50 per month for IT specialist costs |
| Audit Fee | Costs and expenses (if underreported by more than 2%) |
| Interest | 1.5% per month or highest rate allowed by law |
| Late Fee | $10 per day |
| Relocation Fee | Costs and expenses, which generally ranges from $1,000 to $5,000 |
| Additional Training | $250 per day per person (headquarters/affiliate store) or $500 per day per person (your location); $100 per person per hour for Order Management System training over phone |
| Legal Fees and Expenses | Costs and expenses, generally ranges from $5,000 to $20,000 |
| Management Fee | 10% of Gross Revenues (if franchisor operates business due to death/disability, etc.) |
| Indemnification | The amount of any claim, liability or loss we incur from your Franchised Business |
| Reimbursement of Costs and Expenses | Costs and expenses |
| Confidential Operating Manual Replacement Fee | $100 |
| Post-Termination or Post-Expiration Expenses | Costs and expenses, which generally ranges from $1,000 to $10,000 |
| Custom Advertising Fee | $250 to $750 |
| Order Management System Upgrade Fee | $150 per hour |
| Site Evaluation Fee | Costs and expenses, which generally ranges from $1,000 to $2,000 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 5 calendar days |
| Classroom Training | 32 |
| On-the-Job Training | 28 |
| Training Location | One of our affiliate-owned stores, your location or another facility designated by us (generally conducted twice per year, either before or after the New York market week) |
| Additional Training | Franchisor may require additional training for franchisee, operating principal, manager, and employees at times and locations designated by franchisor. Fees apply for additional training: $250 per person per day (headquarters/affiliate store) or $500 per person per day (franchisee's location). Order Management System training over phone is $100 per person per hour. Franchisee is responsible for all travel expenses, room and board, and wages during training. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | Generally, a radius of 45 miles around the store site (based on GPS databases) |
| Description | The Franchise Agreement grants certain limited rights with respect to a specific protected Territory, but not an exclusive territory. The franchisor will not grant another franchise, open a company and/or affiliate-owned Lovely Bride® store or permit any Lovely Bride® store to solicit sales within your Territory, except for general advertisements. The Territory may be based on population density, similar operations, market demand, customer base, access, visibility, traffic patterns, and other economic, demographic, and geographic factors. Franchisee may face competition from other franchisees, company-owned outlets, other channels of distribution, or competitive brands controlled by the franchisor. Franchisor and its affiliates may establish any business within the Territory that does not utilize the Principal Trademarks. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Two additional successive 5-year terms |
| Renewal Fee | 25% of the then current franchise fee; subject to a $6,250 minimum |
| Renewal Conditions | Franchisor must be offering franchises in the area; franchisee must have substantially complied with terms; franchisee must bring business into full compliance with then-current standards (refurbishing, new equipment); franchisee and owners must execute a general release; franchisee must give 6-9 months written notice; franchisee must enter into a lease for the successor term; franchisee must pay successor agreement fee. Renewal means signing a new agreement with potentially materially different terms. |
| Transfer Fee | 50% of the then-current franchise fee, with a minimum of $12,500 (no fee for transfers to controlled entity or spouse/parent/child upon death/disability) |
| Transfer Conditions | Franchisee must notify franchisor of proposed transfer with full details; transferee must have sufficient business experience, aptitude, financial resources, and meet current standards; franchisee must have satisfied all obligations to franchisor, affiliates, and suppliers; transferee/owners must not have ownership interest in a Competitive Business; transferee/personnel must complete training; landlord must permit assignment/sublease; transferee must execute then-current franchise agreement (if applicable); transferee must upgrade business to current standards; franchisee/owners must execute a general release; transferee must pass credit/criminal background check; transferee/owners must execute personal guaranty. |
| Termination for Cause | Franchisor may terminate for cause, including: material misrepresentation/omission; underreporting Gross Revenues by 2% or more on 3+ occasions or by 5%+ on any occasion; unauthorized business activity; felony conviction or no contest plea; dishonest/unethical conduct affecting reputation; failure to pay federal/state taxes; repeated failures to comply with agreement; health/safety law violations; failure to comply with confidentiality/trademark requirements; unauthorized assignment; relocation without approval. Curable defaults (e.g., failure to maintain insurance, pay amounts due, provide reports, complete training, maintain/remodel location, comply with laws, cure mortgage defaults, loss of right to operate) have a 10-day cure period (or longer if required by law). |
| Non-Compete Period | During the term of the Franchise Agreement and for an uninterrupted period of two (2) years after the later of: (i) termination/expiration of the Franchise Agreement; (ii) transfer of the Franchised Business; or (iii) the date of a final non-appealable judgment, order or award enforcing the covenant. |
| Non-Compete Details | During the term, no geographic limitation on non-compete. After term/transfer/judgment, restrictions apply: (1) at the location of the Franchised Business; (2) within the Territory and within ten (10) miles of its outer boundaries; (3) within ten (10) miles of any other Lovely Bride® store; and (4) within the territory assigned to any other Lovely Bride® store and within ten (10) miles of its outer boundaries. Prohibited activities include diverting business, injuring goodwill, employing/recruiting franchisor/affiliate/franchisee personnel, soliciting independent contractors, or owning/operating/engaging in a Competitive Business (equity ownership less than 5% in publicly traded company is exempt). Franchisee and owners also covenant not to sell/assign/lease/transfer the Franchised Business location to anyone intending to operate a Competitive Business for two years post-termination/expiration/transfer. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Franchisee, or its Operating Principal, must personally supervise the day-to-day activities of the Franchised Business. If the Franchisee elects not to personally supervise, a full-time manager must be employed who is exclusively responsible for on-premises supervision and has completed required training. The Operating Principal is the principal contact with the franchisor and cannot be replaced without prior written consent. Franchisee, Operating Principal, and managers are prohibited from actively participating in any other business during required hours of operation without prior approval. |
| Required Suppliers | Franchisee is required to obtain wedding gowns, occasion dresses, accessories, hang tags, and certain fixtures, furniture, furnishings, lighting, decor and hangers exclusively from franchisor-approved Suppliers. Other items may also be sourced exclusively from Suppliers. Franchisor or an affiliate may be a Supplier. Franchisee must obtain prior approval to source items from non-approved suppliers. |
| Supply Restrictions | Franchisee must sell and offer for sale all products and services required by the franchisor and only those authorized by the franchisor. Franchisee must not deviate from standards and specifications without written consent. Franchisor may direct discontinuance of certain products/services and require participation in test marketing. Franchisor may limit sources to certain or single exclusive suppliers. Franchisee may not purchase or lease from a Supplier under a Lovely Bride program for any business other than the Franchised Business. |
| Franchisor Revenue from Suppliers | Franchisor currently does not derive revenue or other material consideration from required purchases or leases made by franchisees, but may do so in the future. Franchisor currently does not receive rebates, overrides or other consideration from Suppliers, but may do so in the future and may pass them through to franchisees. Franchisor and its affiliates reserve the right to earn a profit on Franchisee’s purchases from any Supplier which may include Franchisor and/or its affiliates. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Neither the franchisor nor any agent or affiliate offers direct or indirect financing to you, guarantees any note, lease or obligation of yours, or has any practice or intent to sell, assign or discount to a third-party all or any part of any financing arrangement of yours. |
Lovely Bride Franchise Earnings — Item 19
Lovely Bride does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Lovely Bride does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Lovely Bride Litigation & Risk Flags
Clean Litigation RecordLovely Bride has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Lovely Bride System Growth
Total Units
19
Franchised
15
Company-Owned
4
Lovely Bride currently operates 15 franchised locations and 4 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 1 | 0 | 15 |
| 2020 | 0 | 0 | 15 |
| 2021 | 0 | 0 | 15 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Lovely Bride Franchise — FAQ
The total investment to open a Lovely Bride franchise ranges from $250,000 to $600,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $25,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Lovely Bride charges a royalty fee of 3% of Gross Revenues for the first year, 4% for the second year, then 5% of Gross Revenues of gross sales, plus a 1% of Gross Revenues contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Lovely Bride Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Lovely Bride to ensure you have the most up-to-date version.
Lovely Bride does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Lovely Bride has been franchising since 2012. The FDD shows an investment range of $250,000-$600,000, a 3% of Gross Revenues for the first year, 4% for the second year, then 5% of Gross Revenues royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $25,000 and the total investment ranges from $250,000 to $600,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Lovely Bride and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Lovely Bride or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com