About Lawn Pride Franchise
Lawn Pride is a professional lawn care franchise backed by Neighborly Assetco LLC that has been offering franchise opportunities since 2023.
The brand provides comprehensive lawn maintenance services including fertilization, weed control, perimeter pest control, aeration, grub treatments, mole control, fungus prevention, and tree and shrub care for both residential and commercial properties.
With a franchise fee of $40,000, Lawn Pride offers an investment in the thriving lawn care services industry.
Lawn Pride Franchise Cost & Fees
Minimum Investment
$135K
Average Investment
$144K
Maximum Investment
$153K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000 | One-time payment upon signing |
| Royalty Fee | up to 8% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Sales | National brand fund |
| Total Investment Range | $134,770 – $153,420 | Includes build-out, inventory, working capital |
The investment range of $135K–$153K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (up to 8% of Gross Sales) and marketing fee (2% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee 1/ | $40,000 | $40,000 |
| Initial Marketing Fee 2/ | $66,500 | $66,500 |
| Software Set Up Fee | $1,920 | $1,920 |
| Real Property Lease 3/ | $0 | $3,000 |
| Furnishings, Signage & Fixtures 4/ | $0 | $1,500 |
| Tools, Equipment, Products, Uniforms & Supplies 4/ | $6,000 | $9,900 |
| Vehicle and Vehicle Shipping 5/ | $6,600 | $6,600 |
| Initial Training 6/ | $100 | $2,000 |
| Inventory | $500 | $1,000 |
| Insurance 7/ | $350 | $500 |
| Business and Professional Licenses 8/ | $0 | $1,000 |
| Deposits, Permits and Licenses 9/ | $100 | $500 |
| Wages for Employees | $1,200 | $1,500 |
| Computer, Internet Devices, Phones, Software Setup 10/ | $1,500 | $2,500 |
| Additional Funds for 3 months 11/ | $10,000 | $15,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | The greater of (i) $7,500 or (ii) 5% of the sales price |
| Renewal Fee | $7,500 |
| Technology Fee | Currently $77 per month, plus: additional Microsoft Office365 (“O365”) Exchange email accounts are $4.00 per month, O365 E1 email accounts are $10.00 per month; and O365 E3 email accounts are $23.00 per month. |
| Audit Fee | Cost of audit plus expenses, plus any amount owed as shown by the audit, plus interest and late fees |
| Out of Territory License Fee | 15% |
| Local Marketing Groups | Not to exceed 3% |
| Business Management Software | Currently $196 per month for the first admin user and 1 field technician (each additional admin user is $65/month and each additional field technician license is $36/month) |
| Late Fees (on Software System Monthly Fees) | $25 per month or the maximum amount allowed under the law, whichever is less. |
| Tablet Access Fee | Currently, $25 access fee per tablet per month plus monthly internet access fees charged by cell service providers. |
| Direct Marketing Program Fee | After the first operating season: $32,500 per year and an annual Mailing List Fee of $0.05 per single family household on the mailing list. |
| Minimum Local Marketing Spending | $20,000 per year so long as annual Gross Sales are $525,000 or less; if annual Gross Sales exceed $525,000, then this Minimum Local Marketing Spending amount will be such that the sum of the Direct Marketing Fee and this Minimum Local Marketing Spending amount shall equal 10% of the annual Gross Sales |
| Key Accounts/Management Fee | Up to 5% of total Gross Sales related to Key Account work, including Gross Sales that relate to Key Accounts; Gross Sales that are the result of any lead or any agreement developed by our Business Development Department or any similar group that is part of our company or is our designee; Gross Sales for work that is dispatched from any call center operated by us or our designee; Gross Sales that are audited by us or our designee according to Key Accounts standards or Gross Sales that otherwise benefit from our Key Accounts activities or management. |
| Call Center Program Fees | Current fees: $349.99/month plus $25 per booked appointment |
| Regional Meetings/Annual Convention | Annual Convention Fee, currently up to $1,000 (or $1,200 if fail to attend). Costs and expenses incurred by your attendees, plus the costs of travel, lodging and entertainment. |
| Late Fees (Franchise Agreement) | $25 per day |
| Dishonored Check or ACH Draft | $25 |
| Interest | 12% on unpaid balances |
| Training Fees | Costs and expenses incurred by your trainees in connection with any training programs and seminars. |
| Additional Training Fees | The then-current fee, currently up to $600 per trainee per day. |
| Failure to Maintain Insurance | Our actual cost for insurance premiums |
| Amendment Fee | $250 |
| Unapproved Suppliers | Our actual out-of-pocket costs of inspection or testing |
| Indemnification and attorneys’ fees and costs | Varies according to loss |
| Tax Reimbursement | Varies according to tax |
| Complaint Fee & Customer Refunds | $50 |
| Late Report Fee | $200 per report due. |
| Online Recruiting Software | amount TBD between $550 and $750 per month. |
| Paradox ATS Fee | $0 until the anniversary date... In January 2024, you will pay a pro-rated portion of the then-current annual fee ($650 for 2024) for the period from the Anniversary Date through the end of 2024. |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 3-5 days of classroom training |
| Classroom Training | 26 |
| On-the-Job Training | 0 |
| Training Location | Indianapolis, IN or Waco, TX |
| Additional Training | You and/or such personnel as we may reasonably require must also attend additional courses, seminars, and training programs that we may offer from time to time. For all required initial and training courses, we will provide instructors and training materials. There is a charge of $500 per day per person for any additional training courses that you request. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | Yes |
| Territory Size | generally approximately 45,000 single family households |
| Description | You will receive the right to operate the Business at a location within your territory that meets our site selection guidelines (the “Franchise Location”). Your Franchise Agreement will also specify a designated territory that will provide you limited territory protection (the “Territory”). We estimate that your Territory will have generally approximately 45,000 single family households. If you purchase a Territory that contains more than 45,000 single family households you will incur a charge of $0.88 per each additional single family household above 45,000. We use a third-party source to supply us with the data to determine the estimated territory of single family households. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | one additional 10-year term |
| Renewal Fee | $7,500 |
| Renewal Conditions | You cannot be in default of current Franchise Agreement or any related agreement, have satisfied all monetary and other material obligations on a timely basis during the term, are in good standing and have received no more than 3 written notices of default during the term of the Franchise Agreement; you must give us written notice; you and your guarantors must sign a general release; you must pay us a renewal fee of $7,500; you must complete our then-current training requirements, and you must sign the then-current version of our franchise agreement, which may have terms, conditions and fees that could be materially different as compared with your original franchise agreement. |
| Transfer Fee | The greater of (i) $7,500 or (ii) 5% of the sales price |
| Transfer Conditions | You are not in default; you have paid in full all amounts owed to us, our affiliates, or your suppliers, or upon which we have contingent liability; you have provided all required reports; the new franchisee qualifies; training for new franchisee is arranged; you, owners and guarantors sign release; transfer fee paid; current franchise agreement signed by new franchisee; new franchisee agrees to be bound by all customer obligations of Franchisee, including all warranty work and service plans obligations. |
| Termination for Cause | We can terminate your Franchise Agreement only if you default. Specific curable defaults include failure to pay amounts due or submit required reports (10 days to cure) and other defaults (30 days to cure). Non-curable defaults include material misrepresentations, voluntary abandonment, closing for public safety reasons, registering domain names with Marks, unauthorized use of confidential information, insolvency/bankruptcy, conviction of certain misdemeanors or felonies, intentional understatement/underreporting of Gross Sales/fees, violation of non-competition covenant, unauthorized transfer, or a second default of any type within 12 months. Immediate termination (within 24 hours to cure) for defaults materially impairing goodwill, violating health/safety laws, or presenting a health/safety hazard. |
| Non-Compete Period | During the term of the Franchise Agreement and for 2 years after termination or expiration |
| Non-Compete Details | During the term, you (including owners, spouse, children, parents, siblings) cannot be involved in any Competitive Business. A 'Competitive Business' offers or sells products/services that (i) compose part of our System, (ii) are similar to those offered by our franchisees, or (iii) otherwise compete directly or indirectly with our System. For 2 years after termination/expiration, you cannot be involved in a Competitive Business in your Territory, within a 25-mile radius of its outer boundary, or inside the territory of another LAWN PRIDE business. Additionally, for one year after termination, you cannot divert or attempt to divert business or customers from the System. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If you are an individual, you must directly perform or supervise the operation of the Business unless we consent otherwise. If we agree that you need not personally perform or supervise operation, an individual who has successfully completed our training program (“manager”) must directly supervise the Business, and that individual must be a bona fide manager, as determined by us. If you are a corporation or other legal entity, direct, on-site supervision must be done by a designated owner who has has successfully completed our training program unless we consent otherwise (“principal owner”). |
| Required Suppliers | We reserve the right to designate a primary or single source of supply for certain products, supplies or services, and we or our affiliates may be that single source. |
| Supply Restrictions | You may not contract with an alternative supplier for any products and/or services for which we have designated a supplier. |
| Franchisor Revenue from Suppliers | Such then-current price may include a mark-up that exceeds the direct cost of the product or service and we or our affiliate may derive a profit from such sale to you. In the year ended December 31, 2022, neither we nor our affiliates received any Rebates based on purchases by Lawn Pride franchisees. We may derive revenue as a result of your required purchases. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | We may agree to finance a portion of the initial franchise fee for qualified prospective franchisees under specified terms and conditions. Our decision to finance the initial franchise fee will be based, in part, on your credit-worthiness, the collateral you have available to secure the financing and our then-current financing policies. We limit the amount that we will finance - currently to an amount less than 50% of the total equity, debt and other financial support of your Business. Our standard financing is up to 70% of your initial franchise fee, and we may agree, in our sole discretion, to finance up to 80% of your initial franchise fee if you meet certain requirements. Interest rates vary from 9% to 12% based on credit score. Repayment terms range from 5 to 9 years depending on loan amount. We require a security interest in the franchise and will file a UCC financing statement. |
Lawn Pride Franchise Earnings — Item 19
Lawn Pride does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Lawn Pride does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Lawn Pride Litigation & Risk Flags
Clean Litigation RecordLawn Pride has no pending litigation actions listed in their FDD.
Bankruptcy History DisclosedA bankruptcy disclosure is present in this FDD.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Lawn Pride System Growth
Total Units
1
Franchised
0
Company-Owned
1
Lawn Pride currently operates 0 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 0 | 0 | 0 |
| 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$383.2M
Net Income
$112.2M
Total Assets
$3132.6M
Audited by Ernst & Young LLP for year ending December 31.
Lawn Pride Franchise — FAQ
The total investment to open a Lawn Pride franchise ranges from $134,770 to $153,420, per their Franchise Disclosure Document. This includes the initial franchise fee of $40,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Lawn Pride charges a royalty fee of up to 8% of Gross Sales of gross sales, plus a 2% of Gross Sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Lawn Pride Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Lawn Pride to ensure you have the most up-to-date version.
Lawn Pride does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Lawn Pride has been franchising since 2023. The FDD shows an investment range of $134,770-$153,420, a up to 8% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $40,000 and the total investment ranges from $134,770 to $153,420 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Lawn Pride and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Lawn Pride or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com