About Instinct Dog Behavior & Training Franchise
Instinct Dog Behavior and Training is a pet services franchise that specializes in professional dog training and behavioral modification.
The brand takes a science based approach to helping dog owners address behavioral challenges and build better relationships with their pets through structured training programs.
The franchise fee is $40,000, and the business model focuses on delivering personalized training services that address everything from basic obedience to complex behavioral issues.
Instinct Dog Behavior & Training Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000 | One-time payment upon signing |
| Royalty Fee | 8% of Gross Sales of gross sales | Ongoing; paid monthly |
| Total Investment Range | $142,640 – $889,280 | Includes build-out, inventory, working capital |
The investment range of $143K–$889K reflects variability in build-out costs, store size, lease terms, and market. The ongoing royalty fee is 8% of Gross Sales of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee (Note 1) | $40,000 | $40,000 |
| Travel and Living Expenses While Training (Note 2) | $0 | $19,950 |
| Rent – Three Months (Note 3) | $9,000 | $45,000 |
| Furniture, Fixtures and Equipment (Note 4) | $10,000 | $125,000 |
| Office Equipment (Note 5) | $1,000 | $20,000 |
| Architect/Design Fees | $2,000 | $25,000 |
| Leasehold Improvements (Note 6) | $10,000 | $250,000 |
| Computer System (Note 7) | $10,000 | $50,840 |
| Permits and Licenses (Note 8) | $250 | $500 |
| Lease Security Deposits (Note 9) | $9,000 | $45,000 |
| Utilities Deposits (Note 9) | $500 | $2,100 |
| Professional Fees (Note 10) | $2,000 | $3,000 |
| Signage (Note 11) | $500 | $10,000 |
| Service Vehicle and Signage (Note 12) | $500 | $2,000 |
| Initial Inventory (Note 13) | $500 | $3,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 8% of Gross Sales or the minimum Royalty Fee, whichever is greater Minimum Weekl |
| Renewal Fee | $2,500 |
| Technology Fee | $130 |
| Audit Fee | If an audit reveals a deficiency, you must pay the amount owed plus interest. If |
| Brand Development Fee | $2,500 |
| Local Marketing | $300 |
| Training Fee for Additional Trainees | $2,000 |
| Additional Training | $500 |
| Franchisee Meeting / Conference | $500 |
| Certification | $1,000 |
| Relocation Fee | 35% of then-current initial franchise fee for a start-up franchise |
| Interest | 1.5% per month or the highest legal rate, whichever is less |
| Insufficient Funds Fee | $100 |
| Insurance Premiums Reimbursement | Reimbursement of our costs, plus 10% administrative fee |
| Management Fee | 10% of Gross Sales, plus expenses |
| Tax Payment Reimbursement | Reimbursement of our costs, plus 10% administrative fee |
| Quality Assurance Fee | $300 |
| Supplier or Product Testing | $1,000 |
| Association Dues | $100 |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | exclusive |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Renewal Term | Additional renewal term of seven years, subject to performance of contractual requirements |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Does not offer financing. |
Instinct Dog Behavior & Training Franchise Earnings — Item 19
Instinct Dog Behavior & Training does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Instinct Dog Behavior & Training Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Instinct Dog Behavior & Training System Growth
Instinct Dog Behavior & Training currently operates 1 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 1 | ||
| 2019 | 1 | ||
| 2019 | 2 | ||
| 2020 | 2 | ||
| 2020 | 1 | ||
| 2020 | 3 | ||
| 2021 | 6 | ||
| 2021 | 1 | ||
| 2021 | 7 |
Instinct Dog Behavior & Training Franchise — FAQ
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