About GameTruck Franchise
GameTruck is a mobile video game theater and group entertainment franchise operating branded video game trailers, laser tag (ZTAG), and other entertainment offerings delivered to customers in specified territories.
Events are managed by a GameCoach and include birthday parties, corporate events, school events, and gaming entertainment for all ages.
The franchise system provides a distinctive mobile entertainment platform with proprietary technology including the PartyLink booking system, managed ads marketing, automated lead nurturing, and a comprehensive call center.
GameTruck Franchise Cost & Fees
Minimum Investment
$164K
Average Investment
$238K
Maximum Investment
$312K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $49,500 | One-time payment upon signing |
| Royalty Fee | 7% of Gross Sales or $600/month minimum of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of Gross Sales (Franchisor Advertising Fee) | National brand fund |
| Total Investment Range | $164,450 – $312,199 | Includes build-out, inventory, working capital |
The investment range of $164K–$312K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of Gross Sales or $600/month minimum) and marketing fee (1% of Gross Sales (Franchisor Advertising Fee)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $49,500 | $49,500 |
| Tow Vehicle | $20,000 | $55,000 |
| Vehicle Wrap/Install | $5,200 | $6,500 |
| GameTruck Trailer | $45,000 | $99,199 |
| ZTAG Equipment | $8,500 | $8,500 |
| Supplemental Gaming Equipment | $0 | $35,000 |
| Trailer Delivery Fee | $0 | $5,000 |
| Storage Lease/Deposits | $0 | $7,500 |
| Equipment/Office/Computers | $0 | $2,000 |
| Professional Fees | $1,500 | $5,500 |
| Licenses/Permits | $250 | $1,500 |
| Insurance | $7,500 | $10,000 |
| Grand Opening | $7,000 | $7,000 |
| Additional Funds (6 months) | $20,000 | $20,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $5,000 (existing franchisee) or $10,000 (new) |
| Renewal Fee | $7,500 |
| Technology Fee | $200/week per territory |
| Local Marketing | Greater of 2% of Gross Sales or $1,000/month |
| Annual Conference | $600-$950/person |
| Non-Reporting Fee | $250/month per late report |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 35-45 hours classroom + 50 hours OJT |
| Classroom Training | 35-45 |
| On-the-Job Training | 50 |
| Training Location | Web-based, conference calls, Gold Standard training locations, and franchisee's market |
| Additional Training | Mandatory annual conference. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive geographic territory by zip codes |
| Exclusive Territory | Yes |
| Territory Size | ~150,000 single-family households per territory |
| Description | Exclusive as long as franchisee can service all events and is not in default. Minimum performance: total households / 430 events per year. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Two additional 5-year terms |
| Renewal Fee | $7,500 |
| Renewal Conditions | Sign new agreement; complete re-training; sign release; pay fee; no 3+ default notices in 24 months; refurbish vehicle/trailer. |
| Transfer Fee | $5,000 (existing) or $10,000 (new) |
| Transfer Conditions | Franchisor approval required. |
| Termination for Cause | 5 days cure non-payment; 30 days other defaults. Immediate for criminal acts, abandonment, underreporting, unauthorized transfer. |
| Non-Compete Period | 2 years |
| Non-Compete Details | 2 years within Territory and surrounding operating area. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Personal participation recommended but not required. May use franchisor-approved operating manager. |
| Required Suppliers | Must purchase trailers, ZTAG equipment, graphic wraps from franchisor. ~80% from approved sources. |
| Supply Restrictions | Tow vehicle from approved dealer (Rockwall, TX). All gaming equipment from approved suppliers. |
| Franchisor Revenue from Suppliers | Graphic wraps $6,986 (0.28%), Gameplex/LaserTag/ZTAG kits $134,000 (5.37%), video game manufacturer payments $1,098,538 (44.01%) of total 2023 revenues. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Does not offer financing. |
GameTruck Franchise Earnings — Item 19
GameTruck does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
GameTruck does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
GameTruck Litigation & Risk Flags
Clean Litigation RecordGameTruck has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
GameTruck System Growth
Total Units
50
Franchised
47
Company-Owned
3
GameTruck currently operates 47 franchised locations and 3 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 0 | 2 | 52 |
| 2022 | 0 | 5 | 47 |
| 2023 | 0 | 0 | 47 |
State Registrations
Registered in 15 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$2.5M
GameTruck Franchise — FAQ
The total investment to open a GameTruck franchise ranges from $164,450 to $312,199, per their Franchise Disclosure Document. This includes the initial franchise fee of $49,500. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
GameTruck charges a royalty fee of 7% of Gross Sales or $600/month minimum of gross sales, plus a 1% of Gross Sales (Franchisor Advertising Fee) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the GameTruck Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from GameTruck to ensure you have the most up-to-date version.
GameTruck does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
GameTruck has been franchising since 2008. The FDD shows an investment range of $164,450-$312,199, a 7% of Gross Sales or $600/month minimum royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $49,500 and the total investment ranges from $164,450 to $312,199 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from GameTruck and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with GameTruck or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com