About Fully Promoted Franchise
Fully Promoted is a branded products and marketing services franchise that has been in the franchise space since 2000.
Each location offers custom branded merchandise, promotional products, embroidered apparel, printed materials, and marketing solutions for businesses, organizations, and events.
The brand serves a wide range of clients from small businesses to large corporations.
Fully Promoted Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $49,500 | One-time payment upon signing |
| Royalty Fee | The greater of $500 per month or 6% of your gross revenues up to $600,000.00; 4% of your gross revenues from $600,000.01 to $1,000,000; and 2% of your gross revenues over $1,000,000. of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of your gross revenues or $650 per month whichever is greater | National brand fund |
| Total Investment Range | $103,257 – $353,186 | Includes build-out, inventory, working capital |
The investment range of $103K–$353K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (The greater of $500 per month or 6% of your gross revenues up to $600,000.00; 4% of your gross revenues from $600,000.01 to $1,000,000; and 2% of your gross revenues over $1,000,000.) and marketing fee (1% of your gross revenues or $650 per month whichever is greater) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $49,500 | $49,500 |
| Travel and Living expenses while at training school | $210 | $490 |
| Initial Marketing Expense | $6,000 | $12,000 |
| Real Estate (Rental payments vary from location to location.) | $0 | $0 |
| Real Estate Service Charge | $0 | $3,500 |
| Leasehold Improvements | $0 | $30,000 |
| Equipment Package | $24,997 | $193,996 |
| Insurance | $1,050 | $2,100 |
| Security Deposit/ Utility Deposits/ Licenses | $1,000 | $3,300 |
| Opening Supplies/Office Furniture | $500 | $3,300 |
| Additional Funds (0-6 mos.) | $20,000 | $55,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | The greater of: (1) $39,500; (2) 10% of the sale price of the franchise, or (3) the then current transfer fee at time of transfer |
| Renewal Fee | $1,500 |
| Technology Fee | $150 or then current fee |
| Audit Fee | Cost of audit plus interest on underpayment |
| Business Management System (“BMS”) Software & Website Maintenance Fee | $199 to $399 per month or the then current fee |
| Online Sourcing Fee | Fees vary, currently approximate fee ranges from $75 to $150 per month |
| Microsoft Office 365 Business Subscription Fee | Fees vary, currently approximate fee is $300 annually |
| Lead Generation Subscription | $100 to $250 |
| Employee Training Fee | $225 or then current fee per person attending training plus travel & hotel expenses |
| Non-compliance fee | $250-$500 per compliance violation |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | two weeks |
| Classroom Training | 61 |
| On-the-Job Training | At least 40 hours of initial on-site training and guidance from qualified field/marketing representatives and equipment vendors, which may be increased depending on the equipment package purchased. Hours of on-site training are hands-on and experiential. |
| Training Location | West Palm Beach, Florida |
| Additional Training | Franchisees may attend refresher training programs or send representatives at any time in the future, at their own expense for travel, lodging, meals, and a training fee if charged. The franchisor may also require attendance at further training courses if deemed advisable or to train in new techniques. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | Franchisees will not receive an exclusive territory and may face competition from other franchisees, company-owned outlets, or other distribution channels/competitive brands controlled by the franchisor. Certain Signarama franchisees (an affiliate) may also offer similar products, though these should be a small part of their business. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 35 Years |
| Renewal Term | 35 Years |
| Renewal Fee | $1,500 |
| Renewal Conditions | To renew, the franchisee must be in full compliance with the existing agreement, remodel the premises to current standards, pay a $1,500 renewal fee, sign a new franchise agreement (which may have materially different terms), and sign releases. |
| Transfer Fee | The greater of: (1) $39,500; (2) 10% of the sale price of the franchise, or (3) the then current transfer fee at time of transfer |
| Transfer Conditions | Franchisor approval is required for transfer, which will not be unreasonably withheld. Conditions include a qualified purchaser, completion of training, execution of a new franchise agreement, payment of the transfer fee, no default by the franchisee, and payment of all costs and obligations. |
| Termination for Cause | The franchisor can terminate the agreement if the franchisee defaults. Non-curable defaults include failure to commence business within 180 days, failure to keep the business open for 10 consecutive days (unless due to major refurbishment, natural disaster, or franchisor consent), providing false or misleading information in the franchise application, insolvency or bankruptcy, dissolution proceedings, unsatisfied judgments, knowingly maintaining false records, or two or more prior defaults within 12 months (even if cured), unauthorized assignment, or communicating proprietary information to a competitor. Curable defaults (15 days for non-payment, 30 days for other defaults) also allow termination if not remedied. |
| Non-Compete Period | two (2) years |
| Non-Compete Details | Upon expiration or termination of the agreement, for a period of two years, the franchisee shall not engage in, be concerned with, or be interested in any business competing with a Fully Promoted Business or any other business within the Fully Promoted Network within a 25-mile radius of the former premises or any other Fully Promoted business (with exceptions for minor stock holdings in public companies). Additionally, for eight months after termination, the franchisee shall not solicit business from regular customers of the Business from the two years prior to termination. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If the franchisee is an individual, direct supervision and management of the Fully Promoted Location are required. If a corporation, partnership, or other business entity, a principal, general partner, or a fully trained manager must devote full-time and best efforts to the management and operation of the business. The business must always be under the direct on-premises supervision of someone who has completed the franchisor's training program. A competent, conscientious, neat, and trained staff must also be maintained. |
| Required Suppliers | Franchisees must purchase the initial equipment package and Business Management System (BMS) software maintenance services from the franchisor or its designated suppliers. The franchisor's affiliate, Franchise Real Estate, is an approved supplier for real estate services. Franchisees are required to purchase at least 80% of products and store supplies in categories like clothing, promotional products, decoration supplies, machinery, digital marketing, print products, and lead generation/database services from approved suppliers. Payroll services, credit card processing, merchant services, insurance, financing, bookkeeping software, electronic point of sale system, and website hosting/maintenance services must also be obtained from approved suppliers, with no alternate source for website hosting, merchant services, and maintenance services. |
| Supply Restrictions | Franchisees are restricted to purchasing the initial equipment package and BMS software maintenance services solely from the franchisor or its designated suppliers. At least 80% of products and store supplies in specified categories must come from approved suppliers. For website hosting, merchant services, and maintenance services, there is no alternate source of supply. No franchisor software may be substituted. |
| Franchisor Revenue from Suppliers | In 2022, the franchisor's gross revenue from equipment and supplies sales to franchisees was $431,815 (6.1% of total revenue). Revenue from BMS software maintenance services was $116,520 (1.6% of total revenue). Franchise Real Estate's gross revenue from real estate services to franchisees was $6,207 (0.7% of its total revenue). Payments from other approved suppliers are expected to range from 0-20% of total franchisee purchases. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Neither the franchisor nor any agent or affiliate offers direct or indirect financing, guarantees any note, lease, or obligation, or has any practice or intent to sell, assign, or discount to a third party any financing arrangement. |
Fully Promoted Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
Fully Promoted Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Fully Promoted System Growth
Fully Promoted currently operates 264 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 13 | 25 | 254 |
| 2021 | 15 | 11 | 254 |
| 2022 | 19 | 9 | 264 |
Transfers: 6 | Closures: 9
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Audited by Milbery & Kesselman, CPAs, LLC for year ending December 31.
Fully Promoted Franchise — FAQ
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