About First Day Franchise
First Day Franchising is a franchise system that launched its program in 2023, offering entrepreneurs a structured path to business ownership with comprehensive training and corporate support.
The brand provides its franchise owners with the operational systems, marketing tools, and ongoing guidance needed to establish and grow successful local businesses.
The franchise fee is $70,000.
First Day Franchise Cost & Fees
Minimum Investment
$139K
Average Investment
$193K
Maximum Investment
$248K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $70,000 | One-time payment upon signing |
| Royalty Fee | The greater of (i) 5% of your monthly Gross Revenue, or (ii) the Minimum Monthly Royalty of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Currently 1% of Gross Revenue. Up to 2% of Gross Revenue | National brand fund |
| Total Investment Range | $138,780 – $248,080 | Includes build-out, inventory, working capital |
The investment range of $139K–$248K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (The greater of (i) 5% of your monthly Gross Revenue, or (ii) the Minimum Monthly Royalty) and marketing fee (Currently 1% of Gross Revenue. Up to 2% of Gross Revenue) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $70,000 | $70,000 |
| Travel and Lodging for Initial Training | $500 | $4,000 |
| Leasehold Improvements | $0 | $30,000 |
| Furniture and Fixtures | $500 | $5,000 |
| Signage | $500 | $2,000 |
| Technology Fee and EMR System Fee | $2,580 | $2,580 |
| Computer System | $0 | $2,500 |
| Three Months’ Rent and Security Deposit | $4,000 | $12,000 |
| Licenses | $200 | $5,000 |
| Opening inventory and supplies | $1,500 | $2,500 |
| Accreditation | $5,000 | $15,000 |
| Learning Management System | $1,500 | $2,500 |
| Insurance Deposits and Premiums | $10,000 | $25,000 |
| Professional Fees | $2,500 | $10,000 |
| Additional Funds – Initial period of 3 months | $40,000 | $60,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | 10% of the current franchise fee |
| Technology Fee | $300 Monthly |
| Audit Fee | Cost of audit |
| Local Area Marketing Requirement | Minimum of $1,200 per month |
| Customer Service and Refunds | Our costs and expenses in reimbursing or refunding a customer on your behalf |
| Initial Training for Additional Employees | Our then current training fee, plus expenses. Our current fee is $0 for your managing owner and one of your managers, and $300 per person per day for each additional trainee requested by you. |
| Supplemental On-Site Training | Our then current daily rate per trainer, plus expenses. There is a two-day minimum for assistance. Our current daily trainer rate is $300 per day |
| National or Regional Account | Varies between 1%-10% of Gross Revenues for the account |
| Encroachment Fee | 5% of Gross Revenue earned in encroached territory |
| Annual Conference | Up to $1,200 per person |
| Reporting Non-Compliance | $150 per occurrence |
| Operations Non-Compliance | $450 to $1,000 per occurrence |
| Payment Non-Compliance | $150 per occurrence |
| Interest | 18% per annum from due date |
| Quality Assurance Audit | Actual costs incurred by us |
| NSF Check Fee of Failed Electronic Fund Transfer | 5% of amount or $50 whichever is greater or maximum fee allowed by law |
| Non-compliance | Amount of fees, costs and/or expenses that we incur in connection with your non-performance of your obligations under the Franchise Agreement. Includes attorney fees |
| Supplier Review and Implementation | $100 per hour based on time spent reviewing, approving, and implementing an alternative supplier plus our actual costs. |
| Collections | Actual fees, including attorneys’ fee, costs, and expenses |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | approximately 3.5-day period |
| Classroom Training | 28 Hours |
| On-the-Job Training | 24 Hours |
| Training Location | Flint, Michigan |
| Additional Training | The franchisor may require additional training for managers or supplemental on-site training, for which fees and expenses may apply. Franchisees are responsible for all travel, lodging, food, and accommodation expenses for trainees. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | minimum of 350,000 people |
| Description | The boundaries of your Territory may be described in terms of zip codes, streets, landmarks (both natural and man-made) or county lines, or otherwise delineated on a map. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | one additional 10-year term |
| Renewal Fee | 10% of the current franchise fee |
| Renewal Conditions | Franchisee must provide 180 days' written notice, be in compliance with all agreements, maintain ability to operate in the territory, maintain administrative office standards, satisfy maintenance/upgrade obligations, pay the renewal fee, sign the then-current franchise agreement and ancillary agreements, and owners must personally guarantee terms. |
| Transfer Fee | $10,000 |
| Transfer Conditions | Transfers require prior written consent from the franchisor. Conditions include 30 days' prior written notice, satisfaction of all accrued monetary and other obligations, good moral character and sufficient business experience/financial resources of the transferee, execution of a general release, and potential requirement for transferee to upgrade the administrative office and complete training programs. |
| Termination for Cause | The franchisor may terminate the agreement for various defaults, including insolvency, bankruptcy, failure to pay fees, failure to open the business on time, failure to comply with operational standards, loss of legal right to operate, intentional misrepresentation, unauthorized transfer, disclosure of confidential information, engaging in activities harmful to the brand, conviction of a felony, or failure to obtain accreditation. |
| Non-Compete Period | 3 years after termination or expiration |
| Non-Compete Details | During the term, franchisee and owners/spouses may not engage in a competitive business or perform services for one. After termination or expiration, for 3 years, they may not have an interest in or operate a competing business within the former Franchise Territory or a 25-mile radius of it or any other First Day Homecare Franchise territory. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Managing Owner (franchisee or managing shareholder/partner of a corporate entity) must be personally responsible for the daily management and supervision of the Franchised Business, complete initial training, and obtain all required licenses and permits. A manager may be hired if they meet franchisor standards, complete training, and sign a confidentiality agreement. |
| Required Suppliers | Franchisee must purchase or lease Branded Items and Marketing Materials, and the Business Management and Technology System from the franchisor or designated suppliers. |
| Supply Restrictions | Franchisee may only offer and sell Approved Services and Products and use products, supplies, office equipment, technology systems, and services authorized and designated in writing by the franchisor. The franchisor may designate itself or affiliates as exclusive suppliers and may modify specifications and approved supplier lists. |
| Franchisor Revenue from Suppliers | The franchisor and/or its affiliates may receive rebates, payments, and other material benefits from suppliers based on franchisee purchases. A 10% rebate is agreed upon with a preferred vendor for document management services. For 2024, no revenue was received from suppliers of source-restricted products/services, but a $25 gift card is received for each franchisee referred to a VOIP services supplier. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease, or obligation. |
First Day Franchise Earnings — Item 19
First Day does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
First Day does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
First Day Litigation & Risk Flags
Clean Litigation RecordFirst Day has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
First Day System Growth
Total Units
2
Franchised
1
Company-Owned
1
First Day currently operates 1 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 0 | 0 | 1 |
| 2023 | 0 | 0 | 1 |
| 2024 | 1 | 0 | 2 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$63K
Net Income
$-300,696
Total Assets
$492K
Audited by DA Advisory Group PLLC for year ending December 31.
First Day Franchise — FAQ
The total investment to open a First Day franchise ranges from $138,780 to $248,080, per their Franchise Disclosure Document. This includes the initial franchise fee of $70,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
First Day charges a royalty fee of The greater of (i) 5% of your monthly Gross Revenue, or (ii) the Minimum Monthly Royalty of gross sales, plus a Currently 1% of Gross Revenue. Up to 2% of Gross Revenue contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the First Day Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from First Day to ensure you have the most up-to-date version.
First Day does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
First Day has been franchising since 2023. The FDD shows an investment range of $138,780-$248,080, a The greater of (i) 5% of your monthly Gross Revenue, or (ii) the Minimum Monthly Royalty royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $70,000 and the total investment ranges from $138,780 to $248,080 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from First Day and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with First Day or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com