About Fireside Illinois Franchise
Fireside is an RV rental franchise that connects outdoor enthusiasts with well maintained recreational vehicles for road trips, camping adventures, and family vacations.
This filing covers the Illinois market, where the brand began offering franchise opportunities in 2022.
The franchise fee is $50,000.
Fireside Illinois Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 | One-time payment upon signing |
| Royalty Fee | 10% on Gross Sales after deducting Platform Fee of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Maximum 5% of gross sales (minimum 1% if co-op established) | National brand fund |
| Total Investment Range | $51,950 – $94,700 | Includes build-out, inventory, working capital |
The investment range of $52K–$95K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (10% on Gross Sales after deducting Platform Fee) and marketing fee (Maximum 5% of gross sales (minimum 1% if co-op established)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $50,000 | $50,000 |
| Rent and Lease Security Deposit | $0 | $2,500 |
| Vehicle & Trailers lease or purchase | $0 | $30,000 |
| Utilities | $500 | $800 |
| Computer Systems | $250 | $1,000 |
| Insurance | $500 | $2,500 |
| Signage | $100 | $1,000 |
| Office Expenses | $50 | $100 |
| Licenses and Permits | $0 | $300 |
| Dues and Subscriptions | $250 | $1,000 |
| Professional Fees (lawyer, accountant, etc.) | $300 | $1,000 |
| Additional funds (for first 3 months) | $0 | $4,500 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $5,000 |
| Audit Fee | Our actual costs |
| Platform Fee | 10% of Gross Sales (up to a maximum of 25%) |
| Reimbursement | Amount that we spend on your behalf |
| Costs of collection | Our actual costs |
| Renter or RV owner response time and complaint and chargeback resolution | $100 per hour and any expenses incurred by us |
| Special inspection fee | Currently $600, plus our out-of-pocket costs |
| Non-compliance cure costs and fee | Our out-of-pocket costs and internal cost allocation, plus 10% |
| Indemnity | Our costs and losses from any legal action related to the operation of your franchise |
| Prevailing party’s legal costs | Our attorney fees, court costs, and other expenses of a legal proceeding, if we are the prevailing party |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 7 classroom hours; Coaching calls last 4-6 weeks; typical time to open is 30-60 days. |
| Classroom Training | 7 |
| On-the-Job Training | 0 |
| Training Location | Virtual Training Program |
| Additional Training | The instruction materials consist of the Fireside FastTrack Framework, a self-paced online course with 8 Modules. An Onboarding Checklist is provided. Coaching calls are led by Stacy Maxon or an appointed instructor weekly for 30 minutes and last 4-6 weeks via Zoom. Franchisees must complete training to satisfaction at least four weeks before opening. On-site supervision by a trained individual is required. Additional training programs or refresher courses are not currently required but may be in the future. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | Approximately 50,000 people (standard territory); 10-mile radius around business location address (if not specified) |
| Description | Your territory will usually be specified as a radius around your location; however, we may use other boundaries (such as county lines or other political boundaries, streets, geographical features, or trade area). The Protected Territory is based on demographics and population, using U.S. census data and other marketing data. To maintain exclusivity, minimum RV rental performance levels (15 in year 1, 20 in year 2, 25 annually thereafter) must be met. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years from date of franchise agreement |
| Renewal Term | Up to 2 additional 5-year terms |
| Renewal Conditions | Franchisee must notify franchisor 90-180 days prior to term end, be in compliance with all agreements, make required renovations to conform to current System Standards, sign franchisor’s then-current standard franchise agreement and related documents (including personal guaranty), and execute a general release. |
| Transfer Fee | $5,000 |
| Transfer Conditions | Proposed assignee and owners must complete application processes, meet franchisor standards, be approved, not be a competitor, execute current franchise agreement and related documents (no initial franchise fee required), all owners provide a guaranty, franchisee must have paid all monetary obligations and be in compliance, assignee and owners/employees undergo required training, franchisee and owners/transferee execute a general release, business complies with current System Standards (including remodel), and payment of a $5,000 transfer fee. |
| Termination for Cause | Franchisor may terminate for various causes, including non-payment (10-day cure), other breaches (30-day cure), or without cure period for misrepresentation, false information, bankruptcy, failure to open, loss of location, material violation of laws/confidentiality/non-compete/transfer, abandonment, slander, refusal to cooperate with audits/inspections, significant health/safety danger, multiple defaults, cross-termination, felony conviction, or failure to meet minimum performance requirements. |
| Non-Compete Period | During the term of the franchise and for two years after termination or expiration |
| Non-Compete Details | During the term, neither franchisee, owners, nor spouses may have ownership interest in, lend money to, provide financial assistance to, provide services to, or be employed by any competitor. For two years after termination/expiration, the same restrictions apply within thirty miles of the former territory or any other Fireside RV Rental business operating on the date of termination/transfer. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | You are not required to participate personally in the direct operation of your business, but it is recommended. If the franchisee is an entity, a 'Principal Executive' must be designated, own at least 10% of the business, complete initial and future training programs, and make reasonable efforts to attend required meetings. On-premises supervision by the Principal Executive or a trained general manager is recommended but not required. The general manager must complete the training program. If requested, the general manager and spouse must sign confidentiality and non-compete agreements. |
| Required Suppliers | Franchisee must use franchisor's websites, or obtain approval for alternate sites. Franchisee must purchase (or lease) any software and hardware specified by the franchisor, including an accounting platform like QuickBooks. Franchisee may be asked to purchase specific items, fixtures, vehicles, trailers, and other items from franchisor-approved suppliers or through the franchisor/affiliates. |
| Supply Restrictions | Franchisee must acquire all required inputs from franchisor-specified sources (franchisor, designee, Required Vendors, Approved Vendors, or according to franchisor specifications). The franchisor reserves the right to change requirements or vendor status. Franchisee may request approval for alternate vendors or alternate inputs, subject to franchisor criteria. |
| Franchisor Revenue from Suppliers | We currently do not derive revenue from the required purchases and leases by franchisees. However, the franchise agreement does not prohibit us from doing so. Fireside RV Franchising may receive rebates, payments or other consideration from vendors in connection with purchases by franchisees. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | We may offer direct or indirect financing. We do not guarantee your note, lease or obligations. |
Fireside Illinois Franchise Earnings — Item 19
Fireside Illinois does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Fireside Illinois Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Fireside Illinois System Growth
Fireside Illinois currently operates 25 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 0 | 0 | 2 |
| 2022 | 17 | 1 | 18 |
| 2023 | 8 | 1 | 25 |
Transfers: 0 | Closures: 1
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Audited by Omar Alsuaimi, CPA for year ending December 31, 2023.
Fireside Illinois Franchise — FAQ
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