About ECHO Suites Extended Stay by Wyndham Franchise
ECHO Suites Extended Stay by Wyndham is a new construction extended stay hotel brand within the Wyndham Hotels & Resorts portfolio.
Launched in 2022, the brand targets the high demand extended stay segment with a purpose built product designed for guests staying a week or longer for work relocations, travel assignments, and other extended needs.
The franchise fee is $35,000.
ECHO Suites Extended Stay by Wyndham Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment upon signing |
| Royalty Fee | 5.5% of Gross Room Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 3.5% of Gross Room Revenue (System Assessment Fee) | National brand fund |
| Total Investment Range | $11,487,375 – $15,440,585 | Includes build-out, inventory, working capital |
The investment range of $11.5M–$15.4M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5.5% of Gross Room Revenue) and marketing fee (3.5% of Gross Room Revenue (System Assessment Fee)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Application Fee, Initial Fee | $35,000 | $35,000 |
| Photos | $1,900 | $1,900 |
| Training Tuition | $5,100 | $7,500 |
| Training Expenses | $3,900 | $6,850 |
| Market Study | $6,000 | $13,000 |
| Real Estate and Site Preparation | $0 | $0 |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $450,000 | $750,000 |
| Facility Construction | $9,000,000 | $12,000,000 |
| Construction Contingency | $450,000 | $600,000 |
| Technology Systems | $136,300 | $160,170 |
| Property Management Set-Up and Installation | $9,475 | $9,475 |
| Furniture, Fixture and Equipment | $744,000 | $868,000 |
| Signage | $45,000 | $100,000 |
| Opening Inventory | $462,079 | $520,327 |
| Insurance | $25,000 | $45,000 |
| Grand Opening Advertising | $1,500 | $14,500 |
| Pre-Opening Wages | $18,000 | $46,000 |
| Miscellaneous Non–Tangible Asset Costs | $17,055 | $32,905 |
| Additional Funds for 3 Month Initial Period | $77,066 | $229,958 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | Relicense Fee ($35,000 for 124 rooms or fewer, plus $400 per additional guest room); Administrative Relicense Fee ($5,000 or $7,500); OPERA PMS transfer fee ($3,900). |
| Renewal Fee | Relicense Fee ($35,000 for 124 rooms or fewer, plus $400 per additional guest room). |
| Technology Fee | OPERA PMS Monthly Support and Service Fee ($8.50 per room per month, flat fee of $850 per month for 124-room facility, $8.50 per room per month for each room over 124); Wyndham WIFI SM Hotel Connectivity Solutions SM Support (HCS) Fee ($1.05 per room per month). |
| Audit Fee | Costs and expenses of audit (if understated amount is 3% or more of total amount owed during a 6-month period). |
| Taxes | Amount assessed by federal, state and local tax authorities |
| Rooms Addition Fee | Currently, $400 for each guest room added |
| Property Improvement Plan Preparation Fee | Currently, $1,500 per request |
| General Manager Certification Additional Attendee Fee | Currently, $1,400 |
| Wyndham Connections Training | Currently, no fee for first attendee and $1,000 for each additional attendee |
| Chain Conference Fee | Currently, $1,250 - $1,500 |
| GDS Fees | $1.75 per reservation |
| Third Party Channel Fee | $1.75 per reservation |
| Internet Booking Fees | $1.75 per reservation |
| Agency Commissions | Up to 20% of GRR |
| Agency Commission Service Charge | 1.5% of commissionable revenue |
| Member Benefits Commissions | Up to 10% of GRR |
| Member Benefits Commission Service Charge | 1.5% of commissionable revenue |
| Global Translation Fee | Currently, $200 per language |
| Call Handling Service Fee | Currently, $2.90 per call |
| Essential Revenue Management Services | Currently, 0.50% of GRR with a minimum of $345 and maximum of $595 per month |
| Standard Revenue Management Services | Currently, 0.75% of GRR with a minimum of $495 and maximum of $1,095 per month |
| Premium Revenue Management Services Fee | Currently, 1.00% of GRR with a minimum of $995 and maximum of $2,250 per month |
| Customer Care Fee | $195 plus resolution costs |
| Best Rate Guarantee Processing Fee | Currently $195 per instance |
| Returned Check Fee | Currently, $100 for each occurrence |
| Paper Check Fee | $160 processing fee per each occurrence |
| Reinspection Fee and Costs | Currently, $2,100 |
| Three Party Agreement / Comfort Letter Fee | Currently, $1,000 per request |
| Indemnification Costs | Cost of defending and resolving indemnified claims |
| Dispute Resolution | If we prevail in litigation or we are subpoenaed in one of your legal proceedings involving the Facility |
| Condemnation Payments | Recurring Fees for one year after notice of condemnation or to the date of condemnation, whichever is longer |
| Liquidated Damages | Greater of $3,000 per guest room or the “Prime Average Monthly Recurring Fee” based on the thirty-six (36) months prior to termination multiplied by thirty-six (36) |
| De-identification Fee | $2,000 per day |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | General Manager Training (approx. 5 days); Human Trafficking Prevention Training (1 hour); Count on Us Training (various, online); Opening Training (up to 3 days); Wyndham Connections (up to 3 days). |
| Classroom Training | Approximately 40.8 to 96.8 hours |
| On-the-Job Training | 0 to 30 hours |
| Training Location | Corporate offices in Parsippany, NJ, or central locations in North America (for HMP and Wyndham Connections); Virtual (for Human Trafficking Prevention and Count on Us); On-site at your Facility (for Opening Training). |
| Additional Training | Continuing Education ($600 per year); Optional Customized Training (starting at $750 per day); Periodic national leadership conferences (billed annually); Periodic regional meetings. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Description | Franchisees are assigned a 'Protected Territory' where the franchisor will not own, operate, lease, manage, or franchise another Chain Facility without the franchisee's consent. This territory is negotiated based on factors like market nature (urban/suburban/rural), population density, demographics, natural travel boundaries, proximity to demand generators (airports, highways, attractions), and anticipated occupancy. The Protected Territory may be defined by a radius, irregular area, or latitude/longitude. However, the franchisor and its affiliates can operate other competitive brands or facilities outside this specific Protected Territory without restriction. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 20 years (can be extended to 25 years for SBA lending standards) |
| Renewal Term | No renewal or extension rights |
| Renewal Fee | Relicense Fee, calculated under the same formula as the Initial Fee ($35,000 for 124 rooms or fewer, plus $400 per additional guest room) |
| Renewal Conditions | If both parties elect to renew, the franchisee must (i) sign the then-current Franchise Agreement (which may have materially different terms), (ii) pay the then-current Relicense Fee, and (iii) execute a general release of the franchisor and its affiliates. |
| Transfer Fee | Relicense Fee, calculated under the same formula as the Initial Fee ($35,000 for 124 rooms or fewer, plus $400 per additional guest room) |
| Transfer Conditions | Transferee must submit a Franchise Application, qualify as a franchisee, provide supporting documents, pay the Application Fee and Relicense Fee, sign the then-current Franchise Agreement, and agree to renovate the Facility to meet current System Standards. The transferor and owners must sign general releases, and any Development Incentive loan may need to be repaid or assumed by the transferee. |
| Termination for Cause | The franchisor may terminate for various causes, including failure to make payments, breach of agreement terms, failure to meet improvement deadlines, maintaining false books, misstating material facts, repeated defaults, unauthorized transfers, contesting marks, endangering guest health/safety, or bankruptcy/insolvency proceedings not dismissed within 60 days. |
| Non-Compete Period | During the term of the franchise |
| Non-Compete Details | During the term of the agreement, neither the franchisee, its affiliates, officers, directors, general partners, nor owners of 25% or more of its equity interests may own, operate, lease, manage, or franchise any timeshare resort, vacation club, residence club, fractional ownership residence, condominium/apartment leasing or rental business, or similar facility that shares common areas, amenities, services, or support activities with the franchised hotel. The franchisee is also prohibited from promoting different or competing businesses. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Franchisees are not required to personally participate in the direct operation of the Facility, though it is recommended. If the franchisee does not personally manage the Facility, they must hire a management company or an individual manager with significant training and experience in similar lodging facilities. This manager must successfully complete the franchisor's training program. The franchisor reserves the right to require a third-party manager if the franchisee lacks significant hotel management experience or is receiving a Development Incentive. |
| Required Suppliers | Items bearing the Marks (such as signage, supplies, and digital photographs), certain elements necessary to create a brand-defining ambience (such as music, scent, or specific décor), items related to health and safety, the firm you retain to prepare a market feasibility study for your Facility (if any), and certain technology systems, including guest wireless high-speed internet access, credit card acquiring services and your property management system. |
| Supply Restrictions | Most items must meet our specifications (System Standards). We may have sole Approved Suppliers for certain Mark-bearing items, health and safety items, and specific technology systems (e.g., one approved gateway provider for credit card services, one supplier for each of two approved PMS brands). Otherwise, you can purchase items from any party as long as they meet System Standards. |
| Franchisor Revenue from Suppliers | In 2021, the Lodging Affiliates’ net revenues from the purchase of products or services by franchisees was approximately $18.1 million, or approximately 1.2% of WHR’s total net revenues of $1.565 billion. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | The franchisor offers Initial Fee Deferral, allowing payment in installments (typically up to three over 90 days) without interest unless defaulted. Development Incentive Financing is available as a loan, forgiven over the 20-year term of the Franchise Agreement (1/20th annually), but repayable if the franchise terminates or transfers early. Special Development Incentives include the 'Women Own the Room' (WOTR) program, offering $2,500 per guest room (up to 50% of equity investment) for women-owned franchisees, and 'Black Owners & Lodging Developers' (BOLD) Support, providing customized guidance and potential Development Incentives for Black entrepreneurs. The franchisor may also require the use of approved procurement service providers for Development Incentive disbursements. |
ECHO Suites Extended Stay by Wyndham Franchise Earnings — Item 19
ECHO Suites Extended Stay by Wyndham does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
ECHO Suites Extended Stay by Wyndham Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
ECHO Suites Extended Stay by Wyndham System Growth
ECHO Suites Extended Stay by Wyndham currently operates 0 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 0 | 0 | 0 |
| 2020 | 0 | 0 | 0 |
| 2021 | 0 | 0 | 0 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
ECHO Suites Extended Stay by Wyndham Franchise — FAQ
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