About DNA Unlimited Franchise
DNA Unlimited is a franchise that provides DNA testing and paternity services to individuals, families, and legal entities.
Backed by SBS Franchising LLC, the brand began offering franchise opportunities in 2025, entering a market driven by growing public interest in genetic testing for paternity, immigration, and personal discovery.
The franchise fee ranges from $3,600 to $62,100, offering highly flexible entry points based on the scope and scale of the territory.
DNA Unlimited Franchise Cost & Fees
Minimum Investment
$5K
Average Investment
$42K
Maximum Investment
$80K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $3,600 to $62,100 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Billings or $50, whichever is greater of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of Gross Billings for the preceding calendar month (currently not imposed) | National brand fund |
| Total Investment Range | $4,725 – $79,750 | Includes build-out, inventory, working capital |
The investment range of $5K–$80K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Billings or $50, whichever is greater) and marketing fee (1% of Gross Billings for the preceding calendar month (currently not imposed)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee (1) | $3,600 | $69,000 |
| Brand Certification Program Expenses (2) | $0 | $500 |
| Professional Costs (3) | $150 | $2,000 |
| Real Estate (4) | $0 | $750 |
| Vehicle (5) | $0 | $500 |
| Insurance (6) | $100 | $2,500 |
| Equipment & Supply Starter Package (7) | $650 | $2,000 |
| Business Licenses (8) | $75 | $500 |
| Additional Funds (4 months) (9) | $150 | $2,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 5% of yearly Gross Billings of Customer Contracts being sold/transferred with a minimum fee of $750. 10% of sales price if transfer 10% or more of ownership in Franchisee. |
| Renewal Fee | None |
| Administration Fee | 10% of Gross Billings for the preceding calendar month |
| Business Protection Program (Optional) | 5% of Gross Billings for the preceding calendar month |
| Insurance Administrative Fee | Up to $40 per month |
| Additional Customer Contracts – Account Acquisition Fee | $ (additional monthly billing provided by the new Customer Contract) - $ (monthly owed by you to Stratus) x (3 or 4 or 5) = Account Acquisition Fee |
| Name Changes - Additions/Deletions | Flat fee of $250 |
| Customer Contract Transfer Fee | $50 administration fee, plus the greater of $100 or 10% of prior month’s billings under Customer Contract |
| Customer Requested Troubled Transfer Fee | $50 administration and $75 complaint fee, plus the greater of $100 or 10% of prior month’s billings under Customer Contract |
| Account Abandonment Fee | Loss of all revenue owed, plus Customer Requested Troubled Transfer fee |
| Complaint Fees | $75 for the second or more complaints to us within 120 calendar days |
| Failure to Service Fee | Greater of $75 or 10% of prior month’s billings under Customer Contract |
| Service Fee | $50 per hour for every hour we spend fixing issues at the Franchisee’s customer site. $50 fee for not turning in monthly statement by the 10th of the following month. $25 fee per Customer evaluation not completed and turned in by the 10th of the following month. |
| Account Cancellation for Cause Fee | $50 administrative fee and $75 complaint fee, plus 50% of one month’s Gross Billings on the first Customer Contract lost; 75% of one month’s Gross Billings for the second Customer Contract lost; and one full month’s Gross Billings for every Customer Contract lost thereafter in a 12-month period of time |
| Isolated (Special) Services Fee | 10% of the price for the services stated in the contract |
| Re-Certification Fee | $75 per class |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 14.5 hours |
| Classroom Training | 8 hours |
| On-the-Job Training | 6.5 hours |
| Training Location | Stratus of The Bronx’s office or at a location to be determined, typically locally within the Territory |
| Additional Training | Stratus of The Bronx may offer and/or require additional training courses and group seminars, which may be mandatory. There are no costs for group seminars, but travel expenses are the franchisee's responsibility. Mandatory re-certification may be required for performance issues. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | Franchisees operate within a designated Territory specified in the Franchise Agreement, but this is not an exclusive territory. Stratus of The Bronx may grant other Stratus franchises in the same area, and franchisees may face competition from other Stratus outlets, company-owned outlets, or other distribution channels. Services are limited to Customer Contracts within the Territory, and the franchisor reserves the right to use various sales channels within the Territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 12 years |
| Renewal Term | 12 years |
| Renewal Fee | None |
| Renewal Conditions | Notify Stratus of The Bronx of intent to renew 180 to 60 days prior to expiration, sign a new franchise agreement (potentially with different terms) 30 days prior to expiration, be in good standing, and update equipment and supplies. |
| Transfer Fee | 5% of yearly Gross Billings of Customer Contracts being sold/transferred with a minimum fee of $750. 10% of sales price if transfer 10% or more of ownership in Franchisee. |
| Transfer Conditions | New franchisee must qualify, transfer fee must be paid, purchase agreement approved, Brand Certification Program arranged, and a release signed by the old franchisee with a new agreement signed by the new franchisee. |
| Termination for Cause | Stratus of The Bronx can terminate for defaults such as failure to meet obligations, discontinuance of a Customer Contract without consent, attempt to assign the agreement or assets without consent, or breach of the Franchise Agreement (curable with 10 days' notice). Non-curable defaults include conviction of a felony, insolvency, or voluntary abandonment. |
| Non-Compete Period | 2 years |
| Non-Compete Details | For 2 years after expiration or termination, the franchisee is prohibited from diverting or soliciting business/customers of Stratus of The Bronx or other franchisees within the Territory or 20 miles thereof. They are also prohibited from providing commercial cleaning services to customers currently or previously serviced by the Stratus system within the prior 18-month period, or otherwise damaging the goodwill associated with the Marks. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee must participate in the day-to-day operation and management of the business. The business must be operated as a legal entity (LLC, corporation, or partnership). Each owner, manager, and supervisor must complete the Brand Certification Program. One owner with at least 50% ownership must be designated as the managing owner, responsible for directing operations. |
| Required Suppliers | You must purchase or lease your equipment according to the specifications of Stratus of The Bronx. You must also purchase certain chemicals and supplies according to our specifications, as outlined in the Franchise Agreement, the Stratus of The Bronx Brand Standards Manual, or in other manuals or directives Stratus of The Bronx may issue. Stratus has developed its own private branded chemicals that all Unit Franchisees must use. |
| Supply Restrictions | Only professional cleaning chemicals, supplies, and equipment can be used. Stratus has developed its own private branded chemicals that all Unit Franchisees must use. You must also purchase certain chemicals and supplies according to our specifications. If a Customer specifies the use of certain products or equipment for cleaning a particular surface or item, you are obligated to purchase or lease such products or equipment in accordance with those specifications as long as such products or equipment comply with OSHA requirements. |
| Franchisor Revenue from Suppliers | None disclosed for Stratus of The Bronx (DNA Unlimited Inc.) for its most recent fiscal year, but may derive such revenue in the future. SBS Franchising LLC, the master franchisor, received $3,854.57 in rebates from suppliers, representing 0.0004% of its total revenues. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | Stratus of The Bronx may offer to finance a portion of the initial franchise fee and the Account Acquisition Fee. For the initial franchise fee, the financed amount ranges from $4,000 to $69,000, requiring a down payment of $1,000 to $47,000. The remaining balance is paid over three years in equal monthly installments at 12% annual interest, secured by a promissory note and/or personal guarantee. For the Account Acquisition Fee, two options are available: a 'sweat equity' option with no interest, deducted from monthly statements, or a 'loan option' with 12% annual interest, payable over three years in monthly installments, also deducted from monthly billings. Financing is subject to Stratus of The Bronx's judgment and franchisee performance. Default on financing can lead to acceleration of payments and termination of franchise rights. |
DNA Unlimited Franchise Earnings — Item 19
DNA Unlimited does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
DNA Unlimited does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
DNA Unlimited Litigation & Risk Flags
Clean Litigation RecordDNA Unlimited has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
DNA Unlimited System Growth
Total Units
3786
Franchised
3786
Company-Owned
0
DNA Unlimited currently operates 3786 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 616 | 347 | 2587 |
| 2023 | 818 | 261 | 3144 |
| 2024 | 1002 | 358 | 3786 |
Transfers: 57 | Closures: 358
State Registrations
Registered in 16 states: CA, MD, NY, SD, HI, MI, ND, VA, IL, MN, OR, WA, IN, MO, RI, WI
Franchisor Financials (Item 21)
Net Income
$-15,075
Total Assets
$570K
Audited by Matlock Clements, P.C. for year ending December 31st.
DNA Unlimited Franchise — FAQ
The total investment to open a DNA Unlimited franchise ranges from $4,725 to $79,750, per their Franchise Disclosure Document. This includes the initial franchise fee of $3,600 to $62,100. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
DNA Unlimited charges a royalty fee of 5% of Gross Billings or $50, whichever is greater of gross sales, plus a 1% of Gross Billings for the preceding calendar month (currently not imposed) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the DNA Unlimited Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from DNA Unlimited to ensure you have the most up-to-date version.
DNA Unlimited does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
DNA Unlimited has been franchising since 2025. The FDD shows an investment range of $4,725-$79,750, a 5% of Gross Billings or $50, whichever is greater royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $3,600 to $62,100 and the total investment ranges from $4,725 to $79,750 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from DNA Unlimited and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with DNA Unlimited or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com