About Destination AthleteVirginia Franchise
Destination Athlete is a home based sports franchise providing athletic apparel, equipment, fundraising solutions, and performance products to youth, high school, and small college teams and athletes in Virginia.
The franchise fee ranges from $20,000 to $50,000, and the company has been franchising since 2008 under Harbor Endeavors, LLC.
Owners actively build relationships with families, coaches, and athletic organizations within their designated territories, offering a comprehensive selection of merchandise through both online and in person channels.
Destination AthleteVirginia Franchise Cost & Fees
Minimum Investment
$28K
Average Investment
$61K
Maximum Investment
$94K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $20,000 to $50,000 | One-time payment upon signing |
| Royalty Fee | 5% (non-internet sales) or 8% (internet sales) of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 2% of Gross Sales (can be credited up to 1% for local advertising) | National brand fund |
| Total Investment Range | $28,300 – $93,610 | Includes build-out, inventory, working capital |
The investment range of $28K–$94K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% (non-internet sales) or 8% (internet sales) of Gross Sales) and marketing fee (Up to 2% of Gross Sales (can be credited up to 1% for local advertising)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $20,000 | $50,000 |
| Travel Expenses (note 1) | $100 | $400 |
| Living Expenses while training | $150 | $1,500 |
| Cell/Telephone | $20 | $200 |
| Fax/copier | $150 | $400 |
| Lap top computer | $700 | $1,500 |
| Invoices/proposals | $100 | $160 |
| Office supplies | $100 | $400 |
| File cabinet(s) | $80 | $200 |
| Legal fees | $300 | $1,500 |
| Accounting software | $200 | $250 |
| Accounting services | $100 | $300 |
| Insurance | $300 | $800 |
| Additional Operating Funds for 3 Months (note 5) | $6,000 | $36,000 |
| Retail/office rent | $1,000 | $5,000 |
| Rent security deposit (note 3) | $1,000 | $7,500 |
| Office furniture and fixtures | $500 | $5,000 |
| Signage (note 3) | $1,550 | $5,000 |
| Utility deposits (note 4) | $500 | $1,500 |
| Office build-out/leasehold improvements | $2,500 | $10,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $15,000.00 |
| Renewal Fee | $5,000.00 |
| Technology Fee | Low $10; high $80; but no more than $1,200 a year (for software updates) |
| Audit Fee | DESTINATION ATHLETE®’s costs, expenses and overhead for examining your records (payable if you under report amounts owed by 5% or more) |
| Temporary Management | All expenses incurred by manager and reasonable management fee not to exceed 150% of the net earnings of the franchisee averaged over the preceding 12 months |
| Delinquent Interest | 1.5% per month or the highest contract rate of interest per month permitted by law, whichever is less |
| Indemnification | The amount of DESTINATION ATHLETE®’s liabilities |
| Attorney’s fees | Amounts incurred by DESTINATION ATHLETE® |
| Guaranty | All your obligations under the FA |
| Administrative Fee | $250.00 (for each enforcement effort due to noncompliance with System Standards) |
| Destination Imprint (optional) | $480.00 Annual |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 4 days classroom, 8 days on-the-job, plus additional setup and feedback. |
| Classroom Training | 32 hours (28 hours overview, 4 hours manual/case studies/role play) |
| On-the-Job Training | 88 hours (8 hours apparel/uniforms, 40 hours setup, 40 hours feedback) |
| Training Location | Lebanon Township, Hunterdon County, New Jersey (corporate offices) and Apparel Supplier—NJ |
| Additional Training | Periodic refresher training courses (not to exceed one per calendar year) may be required. An annual conference (in-person or virtual) is hosted for franchisees in good standing, discussing sales techniques, advertising, merchandising, and product knowledge. Online seminars are also held throughout the year. Franchisees are responsible for travel and lodging expenses for conferences and may be charged an event fee. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | Defined by the corporate limits of the County or Counties |
| Description | The franchise grants an exclusive territory defined by county borders within the Commonwealth of Virginia. Exclusivity is maintained by achieving a sales volume of $15,000 in the first year, with 10% increases annually thereafter. Failure to meet minimum sales volume may result in termination of territorial rights. The franchisor will not solicit or accept orders from customers within the franchisee's territory (except through 'Your Team Store') and will not establish company-owned stores or other distribution channels selling similar products under different trademarks within the territory. Franchisees are prohibited from soliciting customers in other exclusive territories without written permission. The franchisor will compensate franchisees for inadvertent orders accepted from their territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 5 years |
| Renewal Fee | $5,000.00 |
| Renewal Conditions | Franchisee must give written notice 180 days prior to term end, be in full compliance with the agreement, maintain/expand the Franchise, add/replace hardware and software, comply with vendor lists, and modify the Franchise to meet current specifications. A new agreement with potentially materially different terms and conditions must be signed. Failure to cure deficiencies or sign the new agreement within 60 days can result in non-renewal. |
| Transfer Fee | $15,000.00 |
| Transfer Conditions | Transfers require prior written approval. The proposed transferee must meet franchisor's standards for character, business experience, aptitude, and financial resources. All amounts owed to the franchisor must be paid. The transferee must complete training and agree to be bound by the agreement. Transferring owners and their spouses/children must sign a non-competition covenant and general releases. The franchisor has a right of first refusal on any proposed sale. |
| Termination for Cause | The franchisor can terminate for various causes, including material misrepresentation, abandonment of business, unauthorized transfer of control, felony conviction or unethical conduct by owners, unauthorized use/disclosure of confidential information or Marks, violation of laws not corrected within 72 hours, failure to make payments within 5 days, failure to pay taxes, failure to meet minimum performance requirements (from Year Two), repeated failures to submit reports or comply with System Standards, assignment for benefit of creditors, or three offenses of Manual policy involving vendors within five years. Some defaults may have a cure period, but failure to meet minimum performance requirement or three vendor policy offenses are non-curable. |
| Non-Compete Period | 2 years |
| Non-Compete Details | During the term of the franchise, franchisees cannot have an interest in or perform services for a Competitive Business (athlete services business) within 100 miles of their franchise or 50 miles of any other Destination Athlete franchise. After termination or expiration, this restriction applies for 2 years within 100 miles of the former territory or 50 miles of any other Destination Athlete franchise in operation at the time of restriction. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The principal members of the Franchisee are required to personally participate in the direct operations, management, and supervision of the business, devoting substantial time, effort, and attention. All principal members must complete DESTINATION ATHLETE®’s training. If a retail store is opened, 'on premises' supervision by an owner or a trained, satisfactory non-member supervisor (at least 18 years old, signing a confidentiality and non-compete agreement) is strongly recommended. |
| Required Suppliers | Franchisees are required to participate in DESTINATION ATHLETE®’s purchase program, buying apparel, equipment, accessories, or related durable goods/services only from pre-approved vendors with whom the franchisor has a supply agreement. A list of approved products and services is provided and revised periodically. |
| Supply Restrictions | Franchisees are prohibited from purchasing products or services from non-approved vendors without written consent from DESTINATION ATHLETE®. The franchisor's criteria for supplier approval are proprietary and can change without notice. Selling non-approved products, even without using the Marks, is a breach of the Franchise Agreement. Franchisees can propose alternative suppliers for approval. |
| Franchisor Revenue from Suppliers | The franchisor may derive modest revenue or other material consideration (e.g., samples, catalogs, marketing material, financial credit) from purchases of apparel, equipment, accessories, or related durable goods/services. Less than 5% of vendors/brands may provide rebates to DESTINATION ATHLETE® in a given year. No vendor or supplier makes payments to DESTINATION ATHLETE® from the franchisee’s purchases. Marketing materials are sold at cost, with no profit to the franchisor. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | DESTINATION ATHLETE® may, at its discretion, finance a portion of the initial franchise fee. The financing arrangement is for the establishment of the franchised business, specifically the initial franchise fee. It is transacted via a promissory note between the franchisor and franchisee, with a term ranging from one to seven years. The annual interest rate can be from 0% to 10% of accrued interest, or the prime rate of interest reported by Chase Manhattan Bank, N.A. plus two, adjusted annually. Payments may be 10% of accrued interest monthly until principal and interest are paid in full. Financing is offered based on the franchisee's financial strength (liquid assets and net worth). Security required includes a UCC-1 Financing Statement and personal guarantees from owners and their spouses. Prepayment is allowed without penalty. Default can lead to acceleration of the entire amount due, court costs, attorney's fees, and franchise termination, including cross-default for other franchises. The franchisor does not offer financing for construction or outfitting of brick-and-mortar retail stores, nor for equipment leasing. |
Destination AthleteVirginia Franchise Earnings — Item 19
Destination AthleteVirginia does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Destination AthleteVirginia does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Destination AthleteVirginia Litigation & Risk Flags
Clean Litigation RecordDestination AthleteVirginia has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Destination AthleteVirginia System Growth
Total Units
260
Franchised
260
Company-Owned
0
Destination AthleteVirginia currently operates 260 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 62 | 10 | 203 |
| 2022 | 27 | 1 | 229 |
| 2023 | 31 | 0 | 260 |
Transfers: 3 | Closures: 0
State Registrations
Registered in 12 states: CA, IL, IN, MI, NY, VA, FL, KY, NC, SC, TX, UT
Destination AthleteVirginia Franchise — FAQ
The total investment to open a Destination AthleteVirginia franchise ranges from $28,300 to $93,610, per their Franchise Disclosure Document. This includes the initial franchise fee of $20,000 to $50,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Destination AthleteVirginia charges a royalty fee of 5% (non-internet sales) or 8% (internet sales) of Gross Sales of gross sales, plus a Up to 2% of Gross Sales (can be credited up to 1% for local advertising) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Destination AthleteVirginia Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Destination AthleteVirginia to ensure you have the most up-to-date version.
Destination AthleteVirginia does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Destination AthleteVirginia has been franchising since 2008. The FDD shows an investment range of $28,300-$93,610, a 5% (non-internet sales) or 8% (internet sales) of Gross Sales royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $20,000 to $50,000 and the total investment ranges from $28,300 to $93,610 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Destination AthleteVirginia and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Destination AthleteVirginia or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com