About Decor Group Franchise
Decor Group Franchising is a home services franchise that offers decorating, renovation, and interior design services to residential and commercial clients.
Backed by Decor Group HoldCo LLC, the brand began franchising in 2024 and brings a portfolio of home improvement and design solutions under one franchise system.
The franchise fee ranges from $9,400 to $78,900, providing flexible entry points based on the scope of services and territory size.
Decor Group Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $9,400 to $78,900 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of annual Gross Sales (with minimums based on sales tiers) | National brand fund |
| Total Investment Range | $21,550 – $130,750 | Includes build-out, inventory, working capital |
The investment range of $22K–$131K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Sales) and marketing fee (1% of annual Gross Sales (with minimums based on sales tiers)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee Base Fee | $7,900 | $18,900 |
| Initial Franchise Fee - territory fee | $1,500 | $60,000 |
| Initial Rent & Deposit | $0 | $1,000 |
| Leasehold Improvements | $0 | $1,000 |
| Vehicle | $0 | $350 |
| Business Licenses and Permits | $0 | $500 |
| Insurance | $200 | $3,000 |
| Initial Printing Supply Package | $1,500 | $5,000 |
| Legal and Accounting Fees | $250 | $1,500 |
| Initial Inventory and Equipment | $8,000 | $30,000 |
| Computer System | $0 | $500 |
| Quick Start Training – travel & living expenses | $1,200 | $3,000 |
| Additional Funds for initial 6 month period | $1,000 | $6,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $2,500 |
| Renewal Fee | $2,000 |
| Technology Fee | $1,897 - $4,389 annually |
| Audit Fee | $3,000 plus actual audit costs (if understatement is 2% or more or failure to provide access) |
| Local or Regional Advertising Materials | Reasonable charge (estimates 2% - 8% of gross sales) |
| Additional or Refresher Training, Conferences and Seminars | $399 plus reimbursement of costs (for additional training); reasonable fee plus out-of-pocket costs (for conferences/seminars); $850 to access online materials if attendance missed |
| Termination Fee | Lump sum payment of up to 24 months’ minimum Holiday and Permanent Lighting Services Royalty Fees |
| Annual Royalty Late Payment/Reporting Fee | $500 per occurrence plus $50 late fee for each month delinquent |
| Interest on past due amounts | Lesser of 1.5% per month or maximum legal rate |
| Late Fee | $50 for each month delinquent |
| Product Testing Costs | Reasonable charge (estimates $100 - $1,000 per test) |
| Enforcement costs | Actual Costs |
| Indemnification costs | Actual Costs |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Up to 11 days for The Decor Group franchise (5 days Holiday, 3 days Landscape, 3 days Permanent); 5 days for Christmas Decor franchise (Holiday Lighting Services only). |
| Classroom Training | 34.5 to 65 hours |
| On-the-Job Training | 4 to 12.5 hours |
| Training Location | Franchisor's headquarters in Irving, Texas, or another specified location. |
| Additional Training | Franchisees must attend 1 regional continuing education class and 2 annual conferences during each 5-year term, with one conference in the 2nd franchise year. Additional or refresher training may be required, with fees (currently $399) and costs reimbursed by the franchisee. Online access to materials costs $850 if attendance is missed. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected for residential properties for specific services (Holiday Lighting Services and Permanent Lighting Services for The Decor Group; Holiday Lighting Services for Christmas Decor). Non-exclusive for commercial properties and other services. |
| Exclusive Territory | Yes |
| Territory Size | Ranges from a portion of a city or an unincorporated area to a single or multi-county area. |
| Description | Territories are determined based on the number of residential households, demographic data, advertising markets, natural and man-made boundaries, and resulting traffic patterns. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 5 years |
| Renewal Term | Additional successive 5-year periods |
| Renewal Fee | $2,000 |
| Renewal Conditions | Pay fee, sign general release, comply with then-current training, satisfy outstanding monetary obligations, comply with current specifications and standards, achieve Annual Performance Benchmarks, and ensure compliance with the Franchise Agreement. A new agreement with potentially different terms (e.g., higher fees) may be required. |
| Transfer Fee | $2,500 |
| Transfer Conditions | Transferee must qualify, not operate a similar/competing business, sign the then-current Franchise Agreement, pay the transfer fee, complete required training, and sign a general release. |
| Termination for Cause | Franchisor can terminate for default, with 30 days (15 days for monetary) to cure curable defaults. Non-curable defaults include abandonment, repeated monetary/material breaches, illegal operation, material misrepresentation, unauthorized transfer, disclosure of confidential information, repeated territorial infringement, failure to provide audit access, disparagement of the brand, felony conviction, or bankruptcy. |
| Non-Compete Period | 2 years post-termination |
| Non-Compete Details | During the term and for 2 years post-termination/expiration, franchisee may not own, manage, operate, advise, invest in, be employed by, or engage in a business substantially similar to Holiday Lighting Services (or Permanent/Landscape Lighting Services for The Decor Group franchises) within the Service Territory, another franchisee's territory, or a 50-mile radius thereof. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | While not strictly required for the owner to personally supervise on-premises, it is recommended. If the owner does not, an approved employee must devote full-time, on-premises attention to management during the holiday decorating season and sign a confidentiality and non-compete agreement. The owner must still devote sufficient time and effort to ensure efficient operations. |
| Required Suppliers | Franchisees must purchase all applicable lighting, decorative garlands, hardware, clips, lighting fixtures, wire, transformers, hardware, accessories, equipment, printing, and other supplies and fixtures from franchisor-approved suppliers. |
| Supply Restrictions | All forms of permanent perimeter lighting for both Residential and Commercial Properties are considered direct competition to the product used for Permanent Lighting Services. Any products other than those approved by the franchisor are strictly prohibited without prior written approval. |
| Franchisor Revenue from Suppliers | Franchisor may receive a commission from certain approved third-party suppliers of 5% to 10% of the dollar volume of orders by franchisees. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | Franchisor may offer limited financing for a portion of the initial franchise fee, up to the lesser of 50% of the territory fee or $7,500. The maximum term is 18 months at a 10% annual percentage rate, with mandatory automatic bank draft or credit card payments. A personal guaranty and security agreement are required, and the Franchise Agreement is pledged as collateral. |
Decor Group Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
Decor Group Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Decor Group System Growth
Decor Group currently operates 244 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 10 | 5 | 240 |
| 2023 | 10 | 10 | 240 |
| 2024 | 9 | 5 | 244 |
Transfers: 3 | Closures: 5
State Registrations
Registered in 9 states: CA, IL, MD, MN, NY, ND, RI, VA, WA
Franchisor Financials (Item 21)
Decor Group Franchise — FAQ
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