About Daekyo America Franchise
Eye Level Learning Center is a supplemental education franchise that offers proprietary methods and programs for mathematics, reading, writing, and English to students from pre-school through high school.
Franchisees operate learning centers where students use self-directed learning techniques with proprietary curriculum booklets, diagnostic tests, and instructional materials.
The target customers are parents of pre-school through secondary school students seeking supplemental academic support in math and English.
Daekyo America Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $5,000 | One-time payment upon signing |
| Royalty Fee | $32 per Subject-Student per month (after Probationary Period) of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | $1.00 per Subject-Student (Brand Development Fund) | National brand fund |
| Total Investment Range | $52,318 – $121,650 | Includes build-out, inventory, working capital |
The investment range of $52K–$122K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty ($32 per Subject-Student per month (after Probationary Period)) and marketing fee ($1.00 per Subject-Student (Brand Development Fund)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $5,000 | $5,000 |
| Microsite Set-Up Fee | $100 | $100 |
| Booklet Security Deposit | $3,000 | $3,000 |
| Rent | $1,200 | $4,500 |
| Lease Security Deposit, If Required | $1,200 | $4,500 |
| Leasehold Improvements | $15,000 | $48,000 |
| Furniture, Fixtures, Equipment, Signage and Supplies | $7,000 | $8,000 |
| Professional Fees | $1,000 | $3,000 |
| Design and Architect Fees | $1,000 | $2,000 |
| Computer and Tablets for Eye Level Center | $2,000 | $3,000 |
| Business License and Permits | $100 | $200 |
| Criminal Background Check | $18 | $50 |
| Grand Opening Marketing | $6,000 | $6,000 |
| Training Expenses (out-of-pocket costs) | $250 | $6,000 |
| Insurance - 12 months | $1,050 | $2,200 |
| Payroll Cost for Employees (3 Months) | $1,000 | $3,000 |
| Eye Level Lead Management Telephone System | $400 | $600 |
| Additional Funds - 3 months | $7,000 | $22,500 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $5,000 |
| Renewal Fee | $1,000 |
| Audit Fee | Cost of inspection or audit |
| Cooperative Advertising Programs | As determined by Cooperative vote |
| Additional Training or Assistance | $150/person/day at franchisor location; $300/person/day at franchisee location |
| Non-Compliance Fee | $300 per month per incident |
| Additional Instructional Materials | $1.00 per Booklet exceeding allowance |
| Testing | Franchisor's costs |
| Computer System, Maintenance, and Support | Franchisor's costs if implemented |
| Administrative Fee for Late Payment | 1.5% on overdue amount or $100, whichever is higher |
| Late or Inaccurate Report Fee | $200 first month, $500 second month, $500 increments thereafter |
| Early Termination Fee | $2,000 |
| Credit Card Fee | 2% surcharge |
| Administrative Addendum Fee | $250 |
| Handling Fee | $4.00/box (25+ lbs); $3.00/box (under 25 lbs) |
| Management Fee | $500 per person per day plus costs |
| Insufficient Funds Processing Fee | $100 |
| Background Checks | Determined by vendor |
| Relocation Fee | Cost of new signage |
| Insurance | Reimbursement of franchisor's costs if franchisee fails to obtain |
| Maintenance and Refurbishing | Reimbursement of franchisor's expenses |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Foundational Training (4 days) plus Intensive Training (3 days) plus Self-Directed Learning modules (42-62 hours online) plus Follow-Up Training (2 days) plus Opening Day Support (2 days) |
| Classroom Training | 66-100 hours total (4-6 hours FOD + 32-50 hours SDL Part 1 + 20-32 hours Foundational + 10-12 hours SDL Part 2 + 8-15 hours Follow-Up) |
| On-the-Job Training | 17-24 hours (Intensive Training, 3 days) plus 12-16 hours (Opening Day Support, 2 days) |
| Training Location | Foundational Training at Dallas Branch Office in Plano, TX; Intensive Training at Flagship Center in Libertyville, IL or Plano, TX; Self-Directed Learning online; Follow-Up Training at designated regional corporate host site |
| Additional Training | Ongoing training courses periodically provided; annual conference encouraged; Monthly Franchisee Meetings required |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | Franchisee receives no territorial rights and no exclusive territory. Franchisee must operate at a specific approved location. Franchisor retains the right to establish and franchise Eye Level Learning Centers at any location, engage in competing business activities under other trademarks, and establish alternative channels of distribution regardless of franchisee's location. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 3 years |
| Renewal Term | 5 years |
| Renewal Fee | $1,000 |
| Renewal Conditions | Must be in full compliance; maintain possession of premises or find acceptable substitute; remodel to current standards; sign new Franchise Agreement (which may be materially different); sign release if law allows |
| Transfer Fee | $5,000 |
| Transfer Conditions | Prior written consent required; new owner must qualify; transfer fee and training fee paid; all amounts due and subordinated; no default during 60-day period; sign release; complete trainings; lease transferred; de-identify; correct deficiencies |
| Termination for Cause | Curable defaults: 72 hours for health/safety/sanitation; 10 days for monetary defaults; 30 days for insurance, operational defaults; 90 days to relocate. Non-curable: misrepresentation, failure to secure site within 9 months, failure to open within 1 year, failure to complete training, abandonment, felony conviction, unauthorized transfers, unauthorized disclosure of confidential information |
| Non-Compete Period | 2 years |
| Non-Compete Details | No direct or indirect ownership interest in, or performing services for, a Competing Business (tutoring, teaching, supplemental education) for 2 years within 25 miles of Learning Center's premises or within 25 miles of any other Eye Level Learning Center existing or under construction as of termination/expiration date. Same restrictions apply after transfer. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If an individual, must be at the Learning Center during all center sessions and devote full-time (at least 25 hours per week) to the franchise. No absentee ownership allowed. Must obtain prior written approval for any other employment. If an entity, the Operating Principal must have 50% or more ownership and devote full-time. |
| Required Suppliers | Instructional Materials must be purchased exclusively from franchisor or designated affiliates. Self-Directed Learning (SDL) Desks must be purchased from franchisor. |
| Supply Restrictions | Franchisor regulates types, models, and brands of fixtures, furniture, equipment, furnishings, signs, products, and supplies. Operating Assets may be limited to franchisor, affiliates, or specified exclusive sources. All advertising materials must be approved by franchisor. |
| Franchisor Revenue from Suppliers | During fiscal year 2021, revenues from selling instructional materials to franchisees were approximately $70,155 or 1.29% of total revenues of $5,449,629. No rebates received from suppliers. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease, or obligation. |
Daekyo America Franchise Earnings — Item 19
Daekyo America does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Daekyo America Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Daekyo America System Growth
Daekyo America currently operates 139 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 7 | 11 | 185 |
| 2020 | 4 | 34 | 155 |
| 2021 | 3 | 17 | 141 |
Transfers: 3 | Closures: 17
State Registrations
Registered in 15 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Daekyo America Franchise — FAQ
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