About BFB Light Franchise
Wonderly Lights is a franchise system offering consultation, design, installation, and maintenance services for premium outdoor lighting and decor.
Franchisees provide Christmas and holiday season lighting, event-based lighting services such as weddings, permanent outdoor lighting, and landscape lighting for residential, commercial, and municipal customers.
Day-to-day operations involve managing customer relationships, designing lighting layouts, overseeing installation crews, marketing to targeted households, and maintaining inventory of lights, greenery, and decorating supplies.
BFB Light Franchise Cost & Fees
Minimum Investment
$91K
Average Investment
$117K
Maximum Investment
$142K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $29,500 | One-time payment upon signing |
| Royalty Fee | 7% of Total Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Total Revenue | National brand fund |
| Total Investment Range | $91,007 – $142,428 | Includes build-out, inventory, working capital |
The investment range of $91K–$142K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of Total Revenue) and marketing fee (2% of Total Revenue) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $29,500 | $29,500 |
| Mailer Program Set-Up Fee | $1,000 | $1,000 |
| Mailing List Fee | $250 | $375 |
| Postcard Fees | $6,450 | $12,900 |
| SEO Fees | $3,600 | $3,600 |
| Digital Marketing Fees | $7,500 | $24,000 |
| Start-Up Inventory Package (Lights, Greenery, Bows, etc.) | $18,607 | $27,285 |
| Start-Up Equipment Package (Tools, Ladders, Safety Equipment, etc.) | $4,604 | $5,447 |
| Trailer (including decals and upfit, excluding shipping) | $8,951 | $8,951 |
| Financial Management Training | $200 | $600 |
| Initial Training Expenses | $1,000 | $2,000 |
| Insurances | $1,800 | $3,600 |
| Professional Fees | $300 | $1,000 |
| Licenses & Certifications | $0 | $1,500 |
| Integrated Business Management Fee | $395 | $1,185 |
| Chatbot Fee | $500 | $1,500 |
| Bookkeeping Services | $350 | $1,185 |
| Computer, Internet Devices, Phones, Software Setup | $0 | $1,800 |
| Additional Funds for 3 months | $6,000 | $15,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of then-current Initial Franchise Fee |
| Renewal Fee | $5,000 per Franchise Agreement |
| Technology Fee | $395/month (Integrated Business Management Fee) |
| Audit Fee | Cost of audit including employees' and agents' travel, room and board expenses |
| Mailer Program Fees (Year-Round) | $14,275/year ($1,000 setup + $375 mailing list + $12,900 postcards) |
| Mailer Program Fees (Seasonal) | $7,700/year ($1,000 setup + $250 mailing list + $6,450 postcards) |
| SEO Fee | $300/month ($3,600/year) |
| Digital Marketing Fee (Year-Round) | $2,000/month ($24,000/year) |
| Digital Marketing Fee (Seasonal) | $1,875/month Sept-Dec ($7,500/year) |
| Chatbot Fee | $500/month |
| National/Regional Accounts | 10% on collected monies |
| Payment Services Fee | Up to 4% of total charge |
| Complaint Fee | $50 per occurrence |
| Late Payment | $100 per occurrence plus 18% interest |
| Annual Convention Fee | $300 ($1,200 if you fail to attend) |
| Additional Training | $500 per day per trainee |
| Sales Commission | Typically not less than 10% of sales price |
| Bookkeeping Services | $350-$395/month |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 44 remote hours + 5 days onsite (Year-Round) or 39 remote hours + 3 days onsite (Seasonal) |
| Classroom Training | 42.5 hours (Year-Round) or 34.5 hours (Seasonal) |
| On-the-Job Training | 38 hours (Year-Round) or 24 hours (Seasonal) |
| Training Location | Virginia Beach, VA |
| Additional Training | $500 per day per trainee for additional training requested outside regularly scheduled programs. Annual conventions and regional meetings may also be required. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | Up to 25,000 targeted households (single-family homes with annual household income over $100,000) |
| Description | Franchisees receive an exclusive territory defined by zip codes containing up to 25,000 targeted households. The franchisor will not grant another Wonderly Lights franchise or locate a company-owned business within the territory. However, the franchisor reserves rights to use the Internet, establish other franchise brands in the territory, and service national/regional accounts. The franchisor may also add unoccupied adjacent zip codes at $1.00 per targeted household. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Two 5-year renewal terms |
| Renewal Fee | $5,000 per Franchise Agreement |
| Renewal Conditions | Must give 6-9 months notice; modernize franchise to current standards; not be in default; paid all monetary obligations; sign then-current franchise agreement; sign general release; comply with then-current qualification and training requirements; pay renewal fee |
| Transfer Fee | 50% of then-current Initial Franchise Fee (no fee for transfers to other Wonderly Lights franchise owners, family members, siblings, or qualified employees) |
| Transfer Conditions | Transferee must meet current qualifications, complete training, sign current franchise agreement; transferor must satisfy financial obligations, be in good standing, execute general release, pay transfer fee; franchisor has right of first refusal |
| Termination for Cause | Franchisor may terminate for material misrepresentation, bankruptcy/insolvency, felony conviction, abandonment, failure to open within 180 days, failure to pay fees, violation of non-compete/non-disclosure, three or more breaches in 12 months, and other specified defaults |
| Non-Compete Period | 2 years |
| Non-Compete Details | No competition for 2 years following termination or expiration within 15 miles of franchisee's territory, the territory of any other Wonderly Lights franchisee, or any affiliate-owned business territory. Also prohibited from contacting former customers for 2 years. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Franchisee must provide services under their direct supervision and control, or under the supervision of an approved Designated Manager who has completed Initial Training. The Designated Manager need not have an equity interest but must have a relevant qualifying background. All principals must sign a personal guaranty. |
| Required Suppliers | BFB Light Services, LLC is currently the only approved supplier for the Mailer Program, Digital Advertising Program, Start-Up Inventory Package, and trailers with decals. Franchisees must also purchase from approved suppliers for the Integrated Business Management System, credit card processing, marketing materials, equipment, tools, uniforms, and other items. |
| Supply Restrictions | Franchisees must purchase products and services from designated suppliers and in accordance with franchisor specifications. The franchisor may require purchase from a single supplier, which may be the franchisor or an affiliate. Alternative suppliers require prior written consent. |
| Franchisor Revenue from Suppliers | The franchisor did not derive revenue from required purchases in 2024; however, affiliate BFB Light Services received $891,784 in 2024 from required purchases, representing 100% of its total revenue. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | The franchisor may finance up to half of the initial fee at typically 12% annual interest, repaid over 1-3 years through monthly payments. Personal guarantee and security interest in franchise assets may be required. Financing is not offered in California. |
BFB Light Franchise Earnings — Item 19
Average Revenue
$151K
Median Revenue
$105K
Revenue Range
$16K – $418K
Sample Size
21 units
Past financial performance does not guarantee future results. Individual results will vary.
BFB Light Litigation & Risk Flags
Clean Litigation RecordBFB Light has no pending litigation actions listed in their FDD.
Bankruptcy History DisclosedA bankruptcy disclosure is present in this FDD.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
BFB Light System Growth
Total Units
40
Franchised
39
Company-Owned
1
BFB Light currently operates 39 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 14 | 0 | 14 |
| 2023 | 17 | 0 | 31 |
| 2024 | 9 | 1 | 39 |
Transfers: 2 | Closures: 1
State Registrations
Registered in 15 states: CA, CT, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$328K
Net Income
$-801,698
Total Assets
$252K
Audited by Wall, Einhorn & Chernitzer, P.C. for year ending December 31.
BFB Light Franchise — FAQ
The total investment to open a BFB Light franchise ranges from $91,007 to $142,428, per their Franchise Disclosure Document. This includes the initial franchise fee of $29,500. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
BFB Light charges a royalty fee of 7% of Total Revenue of gross sales, plus a 2% of Total Revenue contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the BFB Light Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from BFB Light to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, BFB Light franchise owners report average revenue of $151K and median revenue of $105K. This is based on a sample of 21 units. Past performance does not guarantee future results.
BFB Light has been franchising since 2022. The FDD shows an investment range of $91,007-$142,428, a 7% of Total Revenue royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $29,500 and the total investment ranges from $91,007 to $142,428 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from BFB Light and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with BFB Light or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com