About The StandardX Franchise
The StandardX is a hospitality franchise concept within the Standard International portfolio, with a franchise fee of $95,000.
The brand brings a contemporary, design forward hotel experience to markets looking for distinctive lifestyle lodging options.
Each property is expected to reflect the creative, culturally connected identity that the Standard brand is known for, offering guests an experience that blends boutique hotel aesthetics with a social, community driven atmosphere.
The StandardX Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $95,000 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Rooms Revenue of gross sales | Ongoing; paid monthly |
| Total Investment Range | $28,378,455 – $87,936,518 | Includes build-out, inventory, working capital |
The investment range of $28.4M–$87.9M reflects variability in build-out costs, store size, lease terms, and market. The ongoing royalty fee is 5% of Gross Rooms Revenue of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Application Fee | $95,000 | $145,000 |
| Comfort Letter Fee(s) | $0 | $2,500 |
| Alternative Design Review Fee | $0 | $30,000 |
| Extension of Opening Deadline | $0 | $10,000 |
| IT Project Management Services Fee and Expense Reimbursement | $64,995 | $69,630 |
| Signage | $65,000 | $100,000 |
| Telecommunications Systems, Security System and Technology System Equipment and Fees | $638,600 | $777,650 |
| Architecture and Design | $537,500 | $1,950,000 |
| Construction, Improvements, Remodeling, Decorating Costs and Other Sitework | $21,875,000 | $67,500,000 |
| Furniture, Fixtures, Other Fixed Assets and Equipment | $3,375,000 | $12,000,000 |
| Operating Supplies & Equipment | $625,000 | $2,700,000 |
| Fire and Life Safety Consultation | $15,000 | $30,000 |
| General and Administrative Buildout Costs | $320,000 | $500,000 |
| Revenue Management Fees | $0 | $17,500 |
| Field Marketing Program Fees | $0 | $24,723 |
| Pre-Opening Marketing and Sales Expenses | $62,500 | $300,000 |
| Liquor License | $30,000 | $400,000 |
| PIP Fee | $0 | $10,000 |
| Training Expenses (Fees and Reimbursements Payable to Us) | $18,775 | $41,705 |
| Training Expenses (Your and Your Personnel's Costs to Attend) | $20,085 | $27,810 |
| Additional Optional Training | $0 | $250,000 |
| Miscellaneous Pre-Opening Costs | $276,000 | $375,000 |
| Additional Funds - 3 Months | $360,000 | $675,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $7,500 |
The StandardX Franchise Earnings — Item 19
The StandardX does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
The StandardX Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
The StandardX System Growth
The StandardX currently operates 0 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
The StandardX Franchise — FAQ
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